Why Competition is Good for You and for the Business

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Competition is human nature and is part of our daily lives. It can occur anytime and anywhere – at school, in your workplace, across companies or even within your family.

But is competition beneficial? The answer is yes! Healthy competition has many benefits. It motivates the person to develop their personal and professional skills. Being competitive also pushes companies to think out of the box and create ground-breaking products.

Competition encourages innovation, creativity, goal-setting, and purposeful living. But in what ways? Read on to find out more about the amazing benefits of being competitive in a professional and reasonable way. 

Competition is Good for You

Inspires Goal-setting

In sports, setting goals is a powerful motivator in an athlete’s performance. Goals help players and teams to identify what strategies they need to win the game against their opponents.  If you are aspiring to pass all your examinations, wanting to be an employee of the month or aiming to be one of the most recommended stores in your area, the first thing you need to do is to set personal goals. From here, you can start planning the necessary steps to help you hit your objectives. 

Promotes Continuous Learning

Competition encourages you to never settle for less. When you are good at something and you decided to stop learning, you will no longer find the motivation to continue what you have started.  If you want to hone your skills and be an expert in a certain field such as in writing, public speaking or painting, then find ways to achieve this. You can enroll in workshops, read books, do thorough research online, or talk to experts. Whatever your passion is, never stop learning and always be hungry for knowledge. This is one of the characteristics of having a Growth Mindset. 

Gives you a Sense of Purpose

Competition shakes off an aimless and boring life by giving you a sense of purpose. You work hard for something because you know you will earn something great at the end – this is the purpose. You wake up each day with your objectives in mind and the energy to strive for the best. When you focus on your tasks and objectives, you know that your efforts are not wasted. You know that your contribution to the company matters and that your abilities make you an integral part of the team. Every step closer to fulfilling your purpose will make you feel accomplished, alive and happy.

Competition is Good for the Business

Leads to Innovation

Your competitor is a great reminder that you are not the only business existing. There could be hundreds of establishments out there with the same industry as yours. If you are not competitive and strategic enough, you could potentially lose your prospects. To stay ahead of the game, you need to be innovative. Innovation is key to a successful business. 

Know that customers are always looking for products and services that are worth their time, money and effort. Companies compete to meet these qualifications by providing customers with better options, reasonable prices, and high-quality items. A healthy competition will help you to become more creative and generate ideas that will distinguish your products from your competitors.

It is much harder to acquire a new customer than to keep your existing customers. So innovate to show that you are a market leader and your existing customer will give you 10 times more.   

Improves Customer Service

In every business, the goal is to attract and retain customers. No customers, no business. And no matter how beautiful your ads are or the products you’re selling, if you have poor customer service, you might lose your clients. This can truly hurt your entire business. Always remember that you are not just competing for sales but also for your loyal customers. Aside from offering better quality products, be mindful of providing your customers with great experience because. This can be your edge. 

Avoids Complacency

Competition is like the fuel that keeps the car engine running. It makes people and companies productive, driven, goal-oriented and focused. Because of the tight competition in the business industry, companies are compelled to level up their customer service and to continue making useful products. They should innovate more for continuous improvement and unique ideas. When companies are committed to healthy competition, they are also encouraging their employees to go for the extra mile and put their best foot forward.

Conclusion

Once in our life, we experience competing with other people, and this is totally fine. We just have to understand that if we commit to healthy competition, we become a better version of ourselves. We tend to realise our weaknesses and our strengths, but most of all we got to discover what other amazing things we can actually do but never expected to. Competition is part of humanity and in every industry. If ever you lose the game, remember that it’s just a competition. Embrace the lessons learned and use them for your next challenge.

Stay at the top of your game! Learn more about the advantages of healthy competition and how it can help you become a smarter, productive person at work and in life. Contact Life Intelligence Group today! Visit our website: https://lifeintelligencegroup.com/ for more info.

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UK Business Listings Directory

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Listing a business website in an online business directory

Since people are using the internet to find suppliers of various products or services which they require, increasingly businesses of all sizes are having a website. The website is an online brochure for marketing, highlighting the products and services sold by the business. Customers and others can also use the website to contact the business. Some business also allow their customers to purchase products or order services directly from their website. Business are always interested in finding out methods to increase the leads, orders generated by the business and one of the most effective ways of generating orders is by listing it the business in a business directory

There are many reasons why listing a business in a business directory is highly recommended. The number of leads, orders generated will depend mainly on the number of visitors to the website. Usually a small business will have a limited budget for marketing their products or services. On the other hand, the business directory online has a large number of companies listed in it, so it can spend more time promoting the directory, advertising it using various methods. Hence the business directory will have a large number of visitors and some of these visitors will also visit the business websites which are listed in the directory.

Business branding services

Most buyers who are researching sellers of a particular product or service will usually not have the patience to find out and visit each of the websites. They will usually check a directory which has business listings which are categorized for the convenience of the buyer. The buyer will check the listings in the category he is interested in, to get their contact details or visit their website for more information. Usually most businesses are receiving a large number of inquiries over phone, and these potential buyers use the contact details in the business directory for contacting the buyer.

Due to e-commerce, many people are ordering a large number of products online due to lower costs and other reasons. However, there are some products and many services which most buyers would prefer to purchase locally because it will be most cost effective and convenient. Hence, even if the local business is unable to compete with online businesses in terms of prices, listing in the local business directory directory can help the business generate leads, orders. For example some persons may require some items immediately, so they will prefer to purchase the item from the local business.

Another reason why listing a business in the local directory will help is because it is very cost effective compared to most other marketing methods. Usually the business directory will not charge the business any fee for a basic listing. The business will only have to spend some time in preparing the business profile and submitting it to the business directory, so that it is listed in the right section . If the business wishes to generate more leads and orders, it can upgrade its listing or advertise in the directory. So listing the website of a business in a business directory is an inexpensive way to market the business online. Check out the UK Business listings directory.

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Building Your Email List

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If you’ve spent any time reading up on internet marketing, you’ll have heard the term ‘the money is in the list.’ While this statement is true, it is also incomplete. Because the harsh reality is that even if you have a list, you aren’t guaranteed the money. Because for that list to work for you, you need to build it the right way while also building a relationship with those on your list. You need a robust email list that you email to regularly. You can’t build a relationship through random emails.

But before we get ahead of ourselves, we need to focus on building the list. Most people looking to create an online business using email marketing get stuck at the very first step. Building the list. Some people poor their energy and their money into Facebook and Google ads. They get excited about sporadic sales, but never see real results from their efforts. Which is why most give up, believing internet marketing doesn’t work.

To Build Or Not To Build

For many trying to get into internet marketing, they focus on the wrong thing. Many focus on SEO by writing articles and hoping people will follow the links to affiliate products. Others spam the net with affiliate links that may lead to sales but never lead to building a list. Yes, you may get some sales here and there by following this method, but you also take on risk.

If you’re building your business based on placing Facebook or Google ads then you always run the risk of losing your business at their whim. You may believe that you can cut some costs and eliminate hassle by sending your prospective buyers directly to the offers, but you aren’t.

By putting your focus on finding the right leads and nurturing them, you take ownership of your business. A robust email list gives you direct access to people wanting what you are promoting.

Building A List Is Simple, Until It’s Not

Anyone can build an email list. You can buy pre-made lists. You can spend hundreds, if not thousands on advertising to drive people to your opt-in page. But, you don’t just want a list of email addresses. You want a list of people interested in what you have to offer.

To achieve this goal, you need to target a specific audience who have specific needs. Those needs have to be in synch with your business. For example, if you specialize in weight loss but your email list consists of only the fit and healthy, do you think they’ll be interested in your message?

So how do you ensure your list matches your business? You create a valuable list through focus. The tighter the focus the more profitable your results.

Set The Target

The very first step is to create a system for gathering email addresses. Once you have this system in place, you can move to the next step of driving traffic through that system.

Whether you’re using ClickFunnels, Lead Pages or building a funnel from scratch, you need a page that tells the visitor what they’re signing up for and what benefits you’ll provide to them. One of the most effective ways to persuade someone to provide you with their email address is to offer them something for free.

Offer a free download centered around your business niche. You can offer a free ebook, a cheat sheet or a newsletter. The offer must provide value.

Once you have this in place, learn how to turn the list into money.

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Are Solo Ads Right For Your Business Want to build?

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Are Solo ads right for your business?

 

You want to build your email list fast or get the word out about next week’s product launch some marketers swear by solo ads and while solo ads can work, they’re not for every business and they can be a risky investment.

 

Keep Reading to see if they’re right for you what’s a solo ad anyone who’s been in affiliate marketing for a while will have heard of solo ads.

 

But if that’s not your business, here’s the skinny on solo ads are email-based advertisements.

 

You buy from other email list owners they’re typically sent as dedicated emails.

 

So the entire message is about your promotion.

 

They work like this.

 

You find a solo ad list, you’re interested in you, contact the owner or by access to the list from their site.

 

You buy either by how many subscribers your email message will be sent to or by how many clicks your email will get.

 

If all goes well, those subscribers will click and those clicks will convert well in the end, you’ll end up with solo ad conversions that cost less than any other type of advertising, but this is far from perfect solo ads, in all honesty, have a hazy reputation.

 

Many companies don’t touch them, they typically work best for affiliates and information marketers.

 

That said, there is also a lot of marketers who say they owe their business to solo ads.

 

That solo ads were how they got their start. So it’s worth your time to at least know how they work, who solo ads work, the best for marketers who have a bit of a budget got a couple of hundred dollars.

 

That’s enough to do some basic testing with solo ads, If you’re, in a niche where pay-per-click prices are through the roof, in this case, your cost per click from solo ads may be so much less than what you’d get on AdWords or bing.

 

That solo ads are worth a test if you’re in a niche. That’s completely oversaturated with content like affiliate marketing or weight loss, if you’re in a niche with intense competition from search engine traffic, if you’re about to launch a product or if you need traffic sent to a page quickly, you’ve got no time to write guest posts.

 

Build an audience or do anything that takes more than a few days to see results.

 

A big fat warning solo ads are typically offered by one guy or one gal seller, in other words, you’re dealing with a list owner directly. Because of this, there are some risks involved, there are even more risks involved because some solo ad lists were built with less than ideal methods.

 

In a best-case scenario, the list might have been built by converting traffic from a website. That’s in your niche, or maybe the list owner, bought advertising and converted it with a squeeze page, but it’s also possible that the email addresses on the list you’re about to use were acquired by scraping software.

 

 

That’s a program that goes from website to website gathering any email addresses it comes across, as you can guess, those email addresses tend to converge poorly. It’S likely the list you mail to will be somewhere between those two polls of good and awful, but consider yourself warned there are few shady people in the world of solo ads.

 

Fortunately, there are ways to tell if you’re dealing with a good list owner and a good list if it sounds too good to be true, it probably is avoid people who make big promises, use forum, friends and any online resource.

 

You can find to verify that the list owner and their list are worth your money.

 

Do a couple of careful searches from the list. Owner’s name and website check out their social media accounts check forums to see if anyone complained about them start small do not drop a thousand dollars on a list.

 

The first time out starts smaller, preferably as small as a list owner will. Let you expect to less three to five lists in a limited way before you move ahead to a bigger investment.

 

Not every testimonial, you read online is true, sad to say, but some sites are still posting fake, testimonials, don’t think everything’s fine. Just because you read 10 to 20 glowing reports on somebody’s site.

 

Ask the owner how their list was built. Of course, they might not tell you the truth, but at least you’ve asked and hopefully, you’ll get a realistic answer back like i built this list by buying Facebook ads and sending them to a squeeze page.

 

If that’s the answer, you get to consider asking to see the squeeze page, try to hit the sweet spot between asking enough questions to be confident and asking so many questions that it becomes obvious.

 

You think they are a scammer ask them how often they mail to that list.

 

They may say every day: that’s not a total red flag, as some lists are used to be mailed to that often. But if i was buying a solo ad, i’d want to hear that they mail to that list, no more than two to three times a week.

 

Ask them, which type of offers do well with their list.

 

Is this a list that’s great for capturing email addresses, but not so great for high ticket items?

 

Is it a list that likes free trials or free ebooks? Do they tend to like video, tutorials or text autoresponders? If you have the time and the will to do it, consider crafting the email message you send so that it appeals to what this list responds to ask them how they process hard bounces.

 

Well-Managed email lists remove subscribers after one hard bounce. Some will stretch that to two hard bounces

 

If you get an answer like we don’t track hard, bounces move on ask them what this spam complaint rate is any more than 0.2 per cent and you’ve got a red flag. An average spam complaint rate is 0.01 and finally, ask them what their list average response rate. Is.

 

You want to know what the average open rate is and what the average click-through rate is. If you can try to find out what the typical conversion rate is for, say, an opt-in squeeze page, they may say hey every landing page is different. Every email is different. I can’t help it if yours is terrible and that’s true.

 

Some of the friendlier list owners might point you to a landing page that recent buyers have used and say this converted at eight per cent.

 

They might even show you the email, creative that was sent to their list. The more information you can get, the better just don’t go crazy, trying to copy their email or the landing page where to find solo ad lists. There are quite a lot of sites that will sell you access to their lists, even if you’re, in the same niche say weight loss, the people you’re targeting and who’s actually on the list may not match. In other words, it is entirely possible.

 

Two competent marketers could mail to the same list and get wildly different results.

 

I do recommend you check some of the larger forums in your niche post, a thread and ask if anyone has had success with solo ads and who they have used if you’re in affiliate marketing the warrior forum is an ideal choice.

 

Many participants there do sell solo ads and some people have had good results with them and because good forums are communities. If someone is scanning people with a terrible list, You’ll know from the forum threads and of course, you can just google solo ads and you’ll get a slew of companies offering to sell you one.

 

A few of them may be good. just follow the suggestions and start small.

 

As with any business investment, don’t spend money, you can’t afford to lose advertising is always a risk.

 

There are no refunds, please don’t drop a bunch of cash just because you’re feeling impatient there are another slower, yes, but other ways to get traffic, build an audience and eventually start making sales see the comments or the description for the solo ad vendor. I recommend

 

Free Solo Ads MasterClass 

Video : Make Commissions on each Click

 

 

Rona Rivera Rahman

Connect with me on Social media 

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Why Personas Are Important to Your Products

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How well do you know your customers? Do you know what makes your customers tick?

In his article 5 Techniques to Help You Truly Understand Your Customers, Neil Patel recommends that one of the five strategies you should do to understand your customers better is to create more robust buyer personas. 

But what is a buyer persona and how do you make one?

Also called as marketing or customer personas, a buyer persona is described as the fictional representation of your ideal customers. They are used as part of the marketing strategy to answer your customers’ needs and meet their expectations. How old are they? What is their profession? What challenges do they face every day? These are just some questions that would help you identify your target buyer. 

If you want to acquire and retain your best customers, you need to dive deeper into their common challenges. From here, your ideal personas gradually emerge.

How Buyer Personas Transforms Your Business

Creating and using a well-constructed persona contributes to a more effective marketing and sales:  

  • Allows you to address and focus on your customers’ challenges and needs
  • Informs you of what you should do to help prospects
  • Helps ensure that all your activities related to serving your customers are tailored to the needs of your target buyers. 
  • Allows you to deliver specific, accurate and targeted information
  • Drives sales, increases profits and creates higher lead conversions
  • Guides your business and helps you build trust with your customers and prospects.

Listed below are some mind-blowing statistics that proved the power of using buyer personas:

  • Using personas have been found to increase: website traffic by 210%, website generated leads by 97%, website generated sales by 124%, Organic search traffic by 55%, online marketing focused efforts by 73%. (Marketing Sherpa)
  • 90% of companies have been able to create a clearer understanding of their buyers with personas. (ITSMA)
  • 82% of companies using personas have been able to create an improved value proposition. (Cintell)
  • 71% of companies with documented personas have been observed to exceed revenues and lead goals. (Workfront)
  • Boosts customer engagement almost 6x. (Board View)
  • Increases email open rates by 2-5 times. (Bright Talk)
  • In the near future, 83% of B2B marketers expect to use personas. (ITSMA)

It is not enough that you simply know your target buyers. You also need to get a full understanding of what makes them patronise your product and trust your company.  And the first step to achieving this is to create your buyer persona.

How to Create a Buyer Persona? 

Start by asking yourself, “Who are the customers I want to attract with my products and services?” This is just the beginning of your entire buyer persona-creation process, as this involves a combination of internal and external research, which requires time, effort, and strategic thinking to find your ideal personas. 

Here is a simple guide to help you get started:

Research your target buyers

  • Conduct thorough research on your prospects, customers and those outside your customer base.
  • Get their key information such as age, marital status, income, behavior, and interests.
  •  Gather more details from conducting online/personal interviews or email surveys.
  • Use tools such as Social Media Analytics and Facebook audience insights to see those people interacting with your business online.

Identify your customer goals and pain points

  • Know your customer’s goals and challenges. Identify how they prioritise their goals, how they solve their problems, and what are the things that keep them from reaching their goals.
  • Check with your customer service team to know what questions or complaints they usually get.

Create separate personas

  • Customers have different goals and challenges; thus you need to create more than one persona.
  •  If there is a need to gather more details about the other persona, do another research to help you identify the missing piece of information.

Give your buyer persona a name

  • Make your persona like a real person by giving them a name.
  • You can also add a photo along with the demographic information to represent your persona completely.

Create personalised emails.

We’ve mentioned above how creating persona-based content can upsurge email open rates by up to 5x. After doing a thorough research, giving your persona a face and details, you’re all set to create and send personalised emails to your subscribers with your ideal persona in mind. 

Buyer personas are examples of real buyers who influence decisions about the products, services or solutions you market. They are a tool that builds confidence to persuade buyers to choose you rather than a competitor. – Adele Revella, Leading Buyer Persona Authority

Ready to Create Your Own Personas?

Different people. Different needs. Different decisions. By creating detailed and robust buyer personas, your team can effectively address these differences and do a better job of attracting and serving your potential and existing customers, not just for short-term but for as long as you want to.

At Life Intelligence Group, we make complicated things more fun and easier. If you do not have your buyer personas yet, make it a priority today or else you might miss a lot of wonderful opportunities ahead! Not sure when and how to start creating your personas? Visit our website today for some great templates like the one below:

At Life Intelligence Group, we believe that doing things right at the start will make things easier in the future. Go to https://www.lifeintelligencegroup.com to see how we can help.

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Little Known Ways To Make Qucik Money Online

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So, you don’t just want to make money online. . .you need to make quick money online! You don’t have the time to read some e-book or the money to join any systems or programs. You need money. . .and fast. Here are just a few ideas that you can turn to if you’re truly desperate. . .
 
 Something like an online yardsale, CraigsList is a great internet site for buying and selling almost anything legal — housewares, bikes, furniture, musical equipment, art, and and anything that you may even consider junk. Over 40 million people use CraigsList every month. It’s free and localized, so you shouldn’t have to worry about shipping anything.
 
 Read emails and take online surveys: some companies receive thousands of emails every day that need to be read. And some of them actually outsource the reading of these emails as well as other tedious, time consuming chores such as product testing, online surveys, online mystery shopping, etc. You can sign up and get paid on a per assignment completed basis. The pay varies by what type of assignment you choose and you can choose where you want to make money.
 
 Get serious about Ebay. There are just so many ways to make quick money online with Ebay. You can buy stuff at garage sales or Estate auctions and turn around and sell it for a profit on Ebay. You must have a good idea what something is worth in order for this to work. You can sell your own things or make things to sell. The possibilities with Ebay are limitless.
 
 Sell your images. You can actually sell non-professional images to a number of different sites that need stock photos. All you need to do is make sure that the image isn’t vulgar and doesn’t include any brand names or famous people. Be creative. . .you’d be surprised what sort of images people are looking for. iStockphoto, it is one of the most popular sites. Big Stock Photo is huge with more than 1.5 million images available. Dreamstime is also a top player in this industry – they pay photographers 50 – 60% of the amount of each photograph sold. Shutterstock is subscription-based and offers more than 2.5 million images for sale.
 
 Become a Freelance Writer. This may intimidate a lot of people but it’s really easier than you might think. In fact, it’s probably better if you’re not a “professional” writer since people want to read things from other “real” people! You can sell your articles at the marketplaces of certain forums like DigitalPoint and SitePoint. Don’t expect to make a killing here but you can make some extra cash and you can do it very quickly. There are many more opportunities for writers online, such as Freelance Home Writers, which is a job board where you can log in to see what kind of Writing Jobs are available and possibly, how much they pay.
 
 These are some of the easiest and most immediate ways that you can make quick money online.

Learn More Here

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