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The History of Agile Methods and Innovations

In the early 1900s, IT experts could take dozens of years to develop a software computer. Then came Agile, and the world of Information Technology became a much, much better place.   

The implementation of Agile methodologies has then revolutionised the way software developers and industry leaders design and build products for their clients. Unlike traditional methods, Agile makes the development process faster and easier, and of course less frustrating than before. 

Image from Pexel

But did you know that the origin of Agile started outside of IT? In this brief but detailed history of Agile innovation, we will get to know more about the pioneers of Agile methodologies, the practices that yield a foundation for this approach and how Agile Manifesto was created. 

Are you ready to travel back in time and discover the long yet colourful heritage of Agile? Here we go. 

1930s: The “Plan-Do-Study-Act” Cycle

In the 1930s, the physicist and statistician Walter Shewhart of Bell Telephone Laboratories proposed a series of short Plan-Do-Study-Act (PDSA) cycles. PDSA is an iterative and incremental-development methodology and involves a four-stage problem-solving model which is used to improve a process or execute change. 

The iterative and incremental-development methodology are key practices in Agile. This approach works by breaking projects into pieces instead of delivering them all at once near the completion. It uses user stories and prioritising them continuously, usually a one or two-week cycle called iterations or sprints. 

Shewart shared PDSA methodology to his mentee, W. Edwards Deming. Deming used PDSA extensively in Japan and was hired to train several Toyota managers. His expertise in the PDSA cycle leads the company to develop the famous Toyota Production System (TPS), which is known as the primary source of “lean” thinking that many organisations are still using up to this day.   

Deming published the PDSA cycle in The New Economics in 1993. He also renamed it the “Deming Cycle”. Each stage of the Plan-Do-Study-Act cycle comprises the following actions:

   Plan – plan a change or a test, aimed at improvement

   Do – carry out the change or the test (preferably on a small scale)

   Study – study the results. What did we learn? What went wrong?

   Act – adopt the change or abandon it, or run through the cycle again

The incremental and iterative development methodologies were also used to create the X-15 hypersonic jet in the 1950s.

1960’s: Evolutionary Project Management 

Evo, short for Evolutionary Value Delivery, was considered by many Agile experts as the “original” agile method. Tom Gilbs originally used it as a project management method back in the 1960s, both personally and through clients. Evo focuses on “delivering measurable multiple value requirements to stakeholders” and recommends two-week iterations that focus on the delivery of product each iteration.  

The principles of Evo, which are detailed in the Systems Engineering Conference paper, are as follows:

E1: Decompose by performance results and stakeholders;

E2: Do high-risk steps early, learn how ‘unknowns’ really perform;

E3: Focus on improving your most valuable performance objectives first;

E4: Base your early evolution on existing systems and stakeholders;

E5: Design to cost dynamically;

E6: Design to performance dynamically;

E7: Invest in an open-ended architecture early on;

E8: Motivate your team by rewarding results;

E9: Prioritize changes by value, not place in queue;

E10: Learn fast, change fast, adapt to reality fast.

1986: The New New Product Development Game

In January 1986, Hirotaka Takeuchi and Ikujiro Nonaka, both University professors, published an article in Harvard Business Review called The New New Product Development Game. In their article, they discussed the analogy of rugby game as a new way of developing produpcts and delivering projects. 

Instead of following the traditional “relay race” approach, where one group passes its completed phase to the next group of functional specialists, they proposed moving towards the team-oriented “rugby” approach. According to Takeuchi and Nonaka, the rugby approach is “where a team tries to go the whole distance as a unit, passing the ball back and forth.” The rugby approach is a holistic method that focuses on six characteristics:

  • built-in instability
  • self-organising project teams
  • overlapping development phases
  • multi-learning
  • subtle control
  • organisational transfer of learning 

Scrum, a popular and widely used agile framework, is inspired by this approach

Image from Pexel

1990s: The Emergence of Various Agile Methodologies 

The 1990s marked the proliferation of various Agile methodologies such as Crystal Framework, Scrum, Dynamic System Development Method (DSDM), and Extreme Programming (XP). 

Crystal Framework in 1992 – created by Allistair Cockburn, the Crystal Framework focuses on people and their interactions rather than processes and tools. Cockburn defines Crystal as “a family of human-powered, adaptive, ultra-light, ‘stretch-to-fit’ software development methodologies.” He believed that when working with a project, skills, teamwork, and communication have the biggest impact on the outcome of the project. 

Scrum in 1993 – Inspired by Takeuchi and Nonaka’s rugby approach, Jeff Sutherland created a new way of developing software and called his method “Scrum”. Using Scrum methods, Sutherland could finish his projects on time with fewer issues than any previous release. In 1995, Sutherland and his colleague Ken Schwaber officially presented the Scrum method to the public. 

Dynamic System Development Method (DSDM) in 1994 –  known as the predecessor of the agile project management, DSDM is an agile methodology that uses an iterative approach to software development. It is largely based on the methodology of Rapid Application Development (RAD) and is built on four principles: (1) feasibility and business study, (2) functional model and prototype iteration, (3) design and build iteration, (4) implementation. 

Extreme Programming in 1999 – Extreme Programming or XP is an agile project management methodology created by Kent Beck, the Lead Software Engineer at Chrysler Comprehensive Compensation System (C3). XP is considered as one of the most popular agile methods because of its proven success at many companies and its focus on customer satisfaction as well as an emphasis on teamwork. XP also uses a very simple set of rules that are based on sound values and principles: planning, managing, designing, coding, and testing.  

Image from Pexel

2001: The Gathering in Utah and the Agile Manifesto 

The creation of Agile Manifesto had its own interesting backstory before it became the most popular software development manifesto we have known today. It all started when seventeen developers, which includes Alistair Cockburn, Jeff Sutherland, Ken Schwaber, and Kent Beck, met and gathered in Snowbird, Utah, for a three-day retreat. 

The working session had two main objectives:

  • Each person will present to the group his lightweight method approach to building software
  • Discuss the surge of heavyweight methods and how to address them

A lot of things happened during the working session, and one of these was the decision to change the “lightweight” terminology with “agile”, which was suggested by one of the attendees who read the book “Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer”.  In full agreement, the term “Agile” became the new name for the movement, and then the Agile Manifesto was written with the following four key values:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

At the core, I believe Agile Methodologists are really about “mushy” stuff—about delivering good products to customers by operating in an environment that does more than talk about “people as our most important asset” but actually “acts” as if people were the most important, and lose the word ”asset”. So in the final analysis, the meteoric rise of interest in—and sometimes tremendous criticism of—Agile Methodologies is about the mushy stuff of values and culture.”, (excerpt from the history of the Agile Manifesto.)

2011: Scaled Agile Framework

The Scaled Agile Framework methodology (or SAFe for short) is created by Dean Leffingwell, the Chief Methodologist at Scaled Agile Inc. and the author of the best selling book Agile Software Requirements. SAFe is developed for teams and large organisations to help them become flexible and manage the challenges they have when practising agile; thus it is built on three pillars: 

  • Team
  • Program
  • Portfolio

The latest version SAFe 4.6, which was released last October 2018, introduces the Five Competencies for Lean Enterprises: Lean-Agile Leadership, Team and Technical Agility, DevOps and Release on Demand, Business Solutions and Lean Systems Engineering, and Lean Portfolio Management. Up to this day, SAFe is still one of the most popular agile frameworks and prides itself as the world’s leading framework for scaling Agile across the enterprise.

The business changes. The technology changes. The team changes. The team members change. The problem isn’t change, per se, because change is going to happen; the problem, rather, is the inability to cope with change when it comes.— Kent Beck

Today, Agile is still one of the best methodologies used by many organisations, including Fortune 500 companies. Agile is not only a framework that consists of Scrum, Kanban, and XP, but foremost it is also a mindset that can be learned through coaching, mentoring or using an agile productivity tool.  At Life Intelligence Group, our products and services are grounded in the principles of Agile. We believe that being agile not only starts in the workplace; it can also start at home. And it starts by changing our old habits, having a growth mindset and sticking to our goals until we achieve them. 

Transitioning to Agile? We’ve got you covered! Our Agile experts at Life Intelligence Group can train your company and employees in the Scaled Agile Framework for a smooth and successful transition. Our courses also help you to apply Agile practices at home and build an Agile Mindset for a more productive, stress-free life. To learn more, please visit our website: https://lifeintelligencegroup.com/

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My Builderall

Builderall is the platform which has everything you could possibly need to run your local business as well as your online business, whichever the case may be. Builderall has all the tools you will ever need, so save money like you wouldn’t believe. From video creation to an autoresponder (MailingBoss) to responsive Pixel Perfect website builders and Funnel builders approximately thirty tools which will go hand in hand with your business.  If you decide to be an affiliate for Builderall, they have a very generous rewards plan and you will not find it hard to get affiliates under you. Go to my affiliate link now and see what we have there for you, you will not be disappointed, believe you me.

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Beware the Clever Sales Person

A Tale Of 2 Sales People

We have actually all listened to the expression “He’s a born sales person!” at once or one more. The saying implies that there are some individuals that are a lot more suitable to being successful at sales than others. These people go out the door, open their arms, and deals simply fall out of the skies as well as right into their arms since they have the Midas touch. Without doubt, there are people that actually are birthed sales person. They have the character, personal appeal, and confidence that it takes and also people are normally drawn to them. Can you only do well in sales if you are one of these individuals?

The solution that question is a definite “NO!”. The truth is that most individuals that succeed at sales do not fit this costs. Most people that succeed really have lots of other points helping them as opposed to they are the center of attention and the life of the party when they turn up. The truth is that an organized sales person will certainly beat a natural salesperson, any type of day of the week.

A salesman with a system is a lot more reliable since if you damage sales down into 2 parts, there are competent potential customers as well as transforming those prospects into customers. Born salesman have a tendency to be even more of the ‘fly by the seat of their trousers’ type as well as they mostly live off recommendations from people that such as collaborating with them. Certain, many successful salesperson ask for the recommendations, yet there is nothing systematic about it at all. They could bring it up, they could not. It relies on whether or not they bear in mind. A salesman with a system in fact has a process for every little thing so it corresponds. They stand out at bringing quality leads into the funnel and also working them down up until they convert into customers. They have a procedure for weeding out unqualified customers, placing potential customers on follow-up campaigns based upon the scenario, as well as for asking and also obtaining referrals and testimonies. While the born salesperson may win at converting even more prospects into customers due to their winning individuality, the methodical salesman will do a far better task at bringing a lot more leads into the sales channel, staying constant to transform them into customers, and after that leveraging the brand-new customers in an organized means to guarantee they can obtain even more referrals from those clients.

So don’t stress if you aren’t as personalized as the next guy. The trick is to know what is the perfect means to convert prospects into customers as well as to get references. It might be that it takes an average of 12 calls to obtain a new customer. Many salespeople will quit at 2 because they can not keep in mind when or who to call, yet by establishing proper systems using CRM Software application, you can be the person that gets to 12 and wins the client. Sales has to do with numbers, regardless of what sales trainer tells you. By understanding your metrics and understanding what one of the most efficient means to get a consumer, you can setup your system so you constantly have a constant and complete pipeline. Why depend on your charm, when you can rely on your brain! Beware the clever salesperson

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Digital Marketing Strategy For Companies

With all that any company has to deal with in terms of developing new products and services, dealing with customer support, doing the accounting as well as taking out time to make sure that competitors do not take away business and customers. The point being made is that at all times the marketing of products and services as well as the promotion of the brand needs to be taken care of and. With all companies [well the vast majority of businesses] needing to make use of the internet for promoting — many are making the choice to make use of the full service digital marketing agency in order to develop and execute search engine as well as social media marketing strategies.

 

Full Service Digital Marketing Agency

This is due to the complexities that are involved in taking care of necessities such as Keyword Research, Competitor Analysis, Content Creation, Blogging, Micro Blogging, Social Media Influencer Connection and more in order to build a brand and presence on the internet.

In addition to the above there will be a definite need to have a functioning email marketing autoresponder process and system in place, this is so that the company can keep in touch with current client as well as those who they hope to become customers through any lead generation activities that have taken place.

It is due to the fact that so much of client’s activities take place using their mobile phones and via internet searches that a quality search engine and social media marketing agency should be sought after in order to work with a company to effectively implement their go to market business development strategies and plans.

 

digital marketing makeover

At the outset it is really important to be really clear as to who the target market customers are, and then this can be used as a basis for developing any social media and search engine marketing strategy and plan. At the core there will need to be an ongoing content marketing plan; content will be needed for prospective clients to consume so that they can learn more about the company along with its brand.

In addition to this, it is important that the customers are able to learn about the ins and outs of the products and services and then at this point they may enter into any defined marketing funnel that the company has put together whilst [of course] working with their partner marketing company in this case Capid Houser which will be implementing the digital marketing makeover plan.

This will ensure that the company in question have a broader reach overall on the internet which will attract clients to the company with the desired objective of them become paying and then loyal customers as well as company brand advocates using social media marketing to spread the word concerning the excellence of the company.

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How to Make your Website More Social Media Ready

How to Make your Website More Social Media Ready

Social Media Essay

Once thought to be a passing fad, and although still relatively new, social media is now taking a firm hold and warrants attention in many retailers’ online marketing efforts.

You can’t avoid it. No matter where you turn it seems you hear terms like “fan page”, “followers”, “tweet”, “re-tweet”, “blog” and more being used. With all the social media hype, many are questioning what social media actually is and how they can use it to move their business forward.

In this article I am going to explain what social media is;

Provide some strategies for making your site more social media friendly.

Touch upon differences between options presented by major social media outlets.

Answer the question of whether you should do it yourself or hire a consultant to do it for you.

Social Media can be time consuming, but when implemented correctly can add a level to your business that helps build brand loyalty, and awareness which in turn can boost your bottom line.

What is Social Media?

Wikipedia defines social media as: media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

In other words, it is a group of Internet-based applications that utilize new web concepts to promote user generated content.

Types of Social Media Platforms

Examples of some of the major social applications currently online are Twitter, Facebook, and YouTube.

Twitter can be seen as a “micro blog” type service that enables you to post short messages of up to 140 characters that are fed in real time to your followers. Facebook is more of a “publishing” platform which enables you to create a page that integrates multiple media options into one (i.e. discussion boards, blogs, photos, shopping carts, etc…) YouTube is a service that enables you to produce video content to the masses (possibly to demonstrate the use of your product.)

The power and uniqueness of each provides pros and cons. Because Facebook has a little more of a learning curve to it and because it has a number of options to choose from, I’ll briefly touch upon that below.

Simple Tricks to Make Your Site More Social Media Friendly

Whether or not you’re on social media platforms or not, odds are your customers are. They’re sharing your URL with their friends on social networking sites like Facebook, Twitter, LinkedIn or Myspace.

If you want to engage in social media marketing, you’ll want to be sure to have that presence reflected on your e-commerce site.

Social Sharing

There are dozens of sites you can visit that will provide embeddable code which can be used to create social networking icons on your site. These icons make it easy for visitors to share what they like about your site with their social media friends and followers.

A couple of sites worth checking out are Share This. Share This is a tool you can install on your site that makes it easier for visitors to share with their network. You’ve probably seen some form of Share This on news sites. There are typically several icons spread out in a horizontal line or grouped together under a header of “Share.” Installing this tool lets your visitors easily spread the word via social networking sites about a page or website – yours – they like.

Add This is very similar to Share This. Both require site registration and a little publisher information, but both are also easy to use and do basically the same thing.

Show off your Social Media presence

If you’re on several social networking sites, it behooves you to display that affiliation somewhere on your site. For the consummate online shopper, these links show you’re not just an e-commerce beginner. The more social media sites you’re a part of, the more web-knowledgeable you look and the greater brand awareness you can build.

Facebook Fan Page or Group?

A question that often gets asked when it comes to Facebook and brands, should you build a Facebook Group Page or a Fan Page?

It is a good question and the answer depends mostly on what your plans are for your site. I’ve broken down the pros and cons of both a fan page versus a group page below.

Facebook Fan Page

Facebook Fan Pages are a great option for brands – including e-commerce sites – that plan on posting information at least once a week.

Facebook Fan Page Pro’s:

  • Looks polished; closely resembles an individual profile page
  • Can include videos, photos, links, events, etc.
  • Can be fed into “fans’” update stream similar to an individual profile update
  • Can be given a customized URL similar to an individual profile
  • Hides the name and address of the page creator
  • Offers options to add applications such as a Twitter feed
  • Includes a “wall” similar to individual profiles that people can post comments on
  • Can be paired with a Facebook Fan Page Widget on your site

Facebook Fan Page Con’s:

  • More difficult to manage conversations between fans
  • Conversations are on display for the public to see
  • Unable to convert Facebook Groups to Fan Pages if you’ve already got a Group page set up
  • Until you have an adequate number of fans, you’ll be posting a lot
  • A dismal Fan Page linked to your site can hurt your inbound links in SEO

Facebook Group Page

Facebook Group pages are easy to create and slightly more personal than a Fan Page. Because it is not a constantly fed profile-like page, posts do not need to be as often.

Facebook Group Pro’s

  • Can be more intimate; people see who created the group
  • Still allows for pictures, photos, videos, events, etc. to be posted
  • Allows for emails to be sent to all group members
  • Pre-dates Fan Pages; more familiarity among early adopters of Facebook

Facebook Group Con’s

  • Visitors must visit your group page for updates
  • Does not allow applications to be added to the group page
  • Offers visibility
  • Will automatically post related groups to your group page whether you want them or not
  • Cannot be linked to your site via widget(s)

The Verdict? Consider a Facebook Fan Page if you want to keep your “fans” up to date on the goings on of your site. Consider a Group if you have a niche within your site that people might want to create conversations about.

Should You Hire a Social Media Consultant for Your Site?

There are hundreds of social sites and applications available, you can easily get overwhelmed. When you’re already trying to keep your e-commerce business afloat, social media can seem unnecessary and time-consuming.

Research has shown, however, that e-commerce retailers are reaping the benefits of this new media service (i.e., offering better customer service and increased sales) so it pays to use it.

Not everyone is social media savvy, nor do they have the time which is why a lot of companies hire consultants to help them with their campaigns.

Do you need a consultant, or should you do your own work?

When to hire a social media consultant:

  • If you really do not have the time to commit to a social marketing campaign.
  • If you don’t have the time to learn the ins and outs of social applications.
  • If you don’t consider yourself a strong writer and/or interactive with your audience.
  • If you want to launch a large social media campaign and need experts to help get things off the ground.
  • If you tend to defer project work to experts rather than attempt to try it yourself.

When to do your own social media work:

  • If you’re familiar with social media sites (like YouTube, Twitter, LinkedIn or Facebook) and use them on a personal basis.
  • If you’re a quick-learner and tech-savvy.
  • If you’re planning a small campaign with only one or two social sites.
  • If you have content ready to post on a blog (or Twitter, Facebook, etc.)

Note: Social media consultants tend to pay per project or per hour depending on their rates and availability.

What We’ve Learned

Social media seems to be here to stay. It most certainly will evolve and change as time goes, but you can be sure that in one form or another social media will continue. It’s much like the TV or radio were when they began and the power it harnesses for those who use it will shine through.

It can bring awareness to your product or brand and help you build a stronger relationship with your customers which can lead to greater sales and future growth for your business.

Social Media Benefits

Social media has its benefits. Having said that, keep in mind that social media can be time consuming. Integrating a social media marketing campaign into your business should not be taken lightly. Proper planning and implementation is critical to your success. You may even want to consider hiring an expert to handle it for you. This will largely depend on your needs, budget, and time you have to allocate your own resources to getting the job done in-house.

Fan Page or Group?

When it comes to Facebook and the choice between creating a Fan Page or a Group, you’ll want to consider your objective before you determine which is best for you. Fan Pages are best for pushing brands and for ecommerce sites that can commit to posting at least once per week. Consider a Facebook Group if you want a more personal touch and if you can’t commit to posting at least once per week.

Integrating social media into your site is easy. There are sites that provide the code and icons for you to simply paste into your web structure. Once you are utilizing social media make sure you display it on your site, so customers know where to find you.

Remember, social media is a tool that can push your business and brand forward. Plan carefully and choose wisely. Like those that harnessed the power of TV and radio, social media adopters will see the benefits with time.

SDSMBMarketing

SDSMBMarketing is owned and operated by a US Navy (Ret.) veteran based out of Lakeside California. The strong desire to continue serving his community, Don has turned his focus to local businesses. Originally from New England, he grew up around the Cottage Industries that are the backbone of larger companies. They Sub-Contract work out to the small business to handle surges and be competitive.  Today here in Southern California it still holds true, but on a much smaller scale. The local community heartbeat is the local business, if they are doing well then so is the neighborhood.

 

Small and local businesses today must compete with the “Big Box” retailers and franchises that have slowly replaced you, the Family owned places of business. The Big Box and national chains don’t offer the personalized service, we can’t get the one on one interaction with an expert in the service you provide. You know us by name, know what we need, and we are neighbors.

 

We help companies of all sizes with creating an authentic brand identity to make you stand out in the crowded San Diego County marketplace and grow your business through our innovative technology solutions and progressive marketing strategies.

 

The only way to account for the consistent and impressive growth is SDSMBMarketing ‘s ability to foresee the changes in the Local Marketing space and proactively adapt in ways that others can’t.  We will work together with a singular focus – that YOUR success is OUR success – SDSMBMarketing rises above the crowd and stands out as the Digital Marketing Agency to choose to help you reach your goals.

 

Whether you need a full digital marketing solution or a specific service like SEO, PPC, SEM, SMM, Web Design, Branding, Messaging Bots, we’re here to help you grow your company through the power of having a strong online presence.

 

You have a business to run. It’s your passion and we respect that.

So, if you’re doing all your own marketing, stop wasting time! Leave the marketing to the professionals and get back to what you love…
Your friends. Your family… and your customers.

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