Tag Archives: search engine marketing

Digital Marketing Strategy For Companies

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With all that any company has to deal with in terms of developing new products and services, dealing with customer support, doing the accounting as well as taking out time to make sure that competitors do not take away business and customers. The point being made is that at all times the marketing of products and services as well as the promotion of the brand needs to be taken care of and. With all companies [well the vast majority of businesses] needing to make use of the internet for promoting — many are making the choice to make use of the full service digital marketing agency in order to develop and execute search engine as well as social media marketing strategies.

 

Full Service Digital Marketing Agency

This is due to the complexities that are involved in taking care of necessities such as Keyword Research, Competitor Analysis, Content Creation, Blogging, Micro Blogging, Social Media Influencer Connection and more in order to build a brand and presence on the internet.

In addition to the above there will be a definite need to have a functioning email marketing autoresponder process and system in place, this is so that the company can keep in touch with current client as well as those who they hope to become customers through any lead generation activities that have taken place.

It is due to the fact that so much of client’s activities take place using their mobile phones and via internet searches that a quality search engine and social media marketing agency should be sought after in order to work with a company to effectively implement their go to market business development strategies and plans.

 

digital marketing makeover

At the outset it is really important to be really clear as to who the target market customers are, and then this can be used as a basis for developing any social media and search engine marketing strategy and plan. At the core there will need to be an ongoing content marketing plan; content will be needed for prospective clients to consume so that they can learn more about the company along with its brand.

In addition to this, it is important that the customers are able to learn about the ins and outs of the products and services and then at this point they may enter into any defined marketing funnel that the company has put together whilst [of course] working with their partner marketing company in this case Capid Houser which will be implementing the digital marketing makeover plan.

This will ensure that the company in question have a broader reach overall on the internet which will attract clients to the company with the desired objective of them become paying and then loyal customers as well as company brand advocates using social media marketing to spread the word concerning the excellence of the company.

chatbot customer service and support

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There are many and varied ways that any company may choose to make use of Artificial Intelligence Based Chatbots within their organisations; with that said – chatbots for customer support and service is one aspect of messenger bots that is being seen to enhance business operations. With customers having to phone in the companies and to wait to speak with customer service staff employees; when they eventually get to speak with someone they will get their query resolved often in quick time as experience shows – standard questions are asked and in many cases the staff knows the correct response to give before the customer has actually completed giving the full reasoning for their phone call.

As the nature of things dictate we will see the Pareto [80/20] rule coming into play with eighty percent of the customers who call into the company requiring a set 20% of responses based upon common operational issues with products and services.

Any company when they stop and think will be able to come up with a list of common issues that customers seem to experience, this could simply due to the way human beings are in terms of approaching the use of any product / service that they have a degree of unfamiliarity with.

The same will apply when it comes to emails that are received where the customers service staff are able to respond the queries based upon those issues which they have seen to come up time and time again.

Given the argument above – this is where we see that Chatbots For Customer Service come into play in terms of enhancing the level of customer interaction and support that can be provided to customers twenty four hours a day and in most cases we do know that there will not actually be a need for the customer to actually speak live with a member of staff in order to get their issue resolved. So here is where The Intelligent Chatbot for Customer Support and Sales can be put into play in order to enhance the brand of the company by at times giving customers the very information they receive on the spot.

So as we go through the process of Customer Care Chatbot Development we here at Capid Houser would look to work with our partner customer client / to collate as complete as possible [through a series of interviews with support staff along with conversations (phone calls & in person) and the scrutiny of the company’s website and product / service operational material] a list of the [eighty percent] known responses to specific questions that have been given and program these into the Customer Support Chatbot algorithms and then the customer service responses can be delivered to the customers without the need for employee intervention.

One point worth bearing in mind is that multiple conversations …

… [and it is worth noting that there will be no customers having to wait on the phone whilst a member of staff is busy with another customer] …

… are able to be conducted at any point in time which will free up time that otherwise would have been taken up by an actual employee that they will be able to use to complete other tasks.

Now with the artificial intelligence based chatbots engine base in action, whenever customers ask questions that have not been asked before; over time these questions will be added to the overall database which will in turn when the question is posed the next time the appropriate response will be given to the customer. Over time – without having to rely on the memories or mere experience of the customer service personnel in question, the company will end up with a database of all of the questions that customers are asking which will allow them to review such information within business development planning meeting which will show exactly how customer service chatbots are redefining customer support with the use of our artificial intelligence based messenger bots.