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Why Failing Fast Can Help Your Business to Succeed

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Failing fast is probably the last thing you would want to do. As human beings, we are terrified of making mistakes and losing the game. 

Fail-fast is a philosophy known to entrepreneurs, especially those who are in the software industry. It is also often associated with widely used product development methods (ever heard of Agile, Waterfall, or Lean?)

To fail-fast is to test all the possible approaches and solutions when developing new products or services with less financial risk. As a result, you can avoid the possibility of a larger failure after investing all your time, energy, and money on one project.

But many people are afraid to pursue the fail-fast concept. This could be due to the “sunk cost bias”. In business and economics, sunk cost refers to “any cost that has been paid and cannot be recovered” regardless of the outcome in the future. 

The sunk cost bias is a person’s tendency to continue investing in a losing proposition because of what it has already cost him.  “People may give in to the sunk cost bias because they value their hard work or they don’t want to be wasteful,” says Professor David Jarmolowicz of the University of Kansas in Lawrence. The goal of fail-fast philosophy is to avoid this mindset. 

Fail-fast is not just a philosophy but also a sound methodology that can drive great transformation to your business. And here’s why. 

Pivoting 

Pivoting is common in the world of start-ups. This occurs when a company decides to make a significant change to their business strategy or model because their product is not meeting the needs and requirements of their target buyers. The change is not always drastic, other times it can be mild such as focusing on a new set of target customers or changing the platform (for instance, from app to software or the other way around). That being said, pivoting is still not an easy move for some entrepreneurs. 

People who can’t accept their mistakes and failures may find it hard to swallow the truth – that their business has failed. Negative emotions and pride can get in the way. And instead of pivoting to Plan B, they become depressed and unable to move on to the next action plan.

According to the CB insights’ Top 20 Reasons Startups Fail, the primary reason start-ups don’t succeed is due to the fact that there is no market for their product! In the competitive world of business, whether you are a start-up or not, time is very valuable. The sooner the company realises their failure, the less time, money and effort wasted. 

Failing faster also prompts After-Action Reviews (AAR), allowing people to determine right away what happened and why. This helps the company to address the problem immediately before they realise it’s too late for the big shift. 

Advanced Methodology

Even though it is already 2019, many companies are still using the traditional approach or the “waterfall” project management method. Waterfall is a linear-sequential life cycle model, which consists of several discrete phases and requires you to complete each stage of the model before proceeding to the next phase. 

The Waterfall model is a simple, straight-forward approach. However, because each stage is terminal and dependent on the previous stage, you cannot proceed to the next stage unless the previous one has been successfully completed. In addition, the time of release for large projects is exceptionally lengthy and making changes during product testing can be a real headache, both in time and money. 

Agile method, on the other hand, is iterative, which means the project is done in pieces or “sprints”. These small steps are an ongoing process, allowing constant communication and feedback between developers, testers and customers. The client and the team know exactly what’s been happening in each iteration; Thus, the method reduces risks in the development process.  

The first principle of Agile Manifesto states:

Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.

Therefore, if the company discovers quickly that their customers are not happy with their product they can use that feedback and make quick changes to address the possible problem.  The earlier errors are detected, the faster they are to fix and the lesser the cost of failures will be.

Lean Start-up

Just like Agile, the Lean Start-up is another method that moves away from the traditional approach. Lean was first introduced by Silicon Valley entrepreneur Eric Ries in 2008. His book The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business is a perfect source to learn all about the Lean Start-up method and its philosophy. 

But how does Lean differ from traditional methods? Traditionally, entrepreneurs are used to creating multi-year business plans and spending a lot of time and money to build products without ever knowing if those products can really meet the customers’ needs and solve their problems. With Lean Start-up, the goal is to launch a simple version of the product (also known as the minimum viable products or MVPs), market this product, evaluate customers’ feedback and adjust the product based on the customers’ feedback (pivoting). 

“As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.” (excerpt from Lean Start-up book by Eric Ries)

The method of Lean Start-up can help you determine whether to improve your product and identify your customers’ expectations. By testing and getting customer feedback, it can help you save time and money throughout the process of developing your product. Aside from this, it can help you build customer loyalty in the future, which is essential for the success of your business. 

 

If you cannot fail, you cannot learn. — Eric Ries

Fail-fast is not about focusing on failures but to look at failure differently. Treat your failure as a great opportunity to improve your customer satisfaction and build superior innovations. The goal here is not merely to fail but to fail faster so you can also rise and succeed faster. 

Interested to learn more about how Fail-fast philosophy can help your company? Hear it from our Agile experts at Life Intelligence Group. For more information, visit our website: https://www.lifeintelligencegroup.com.

How to Hide Apps on Android Smartphone

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smartphone

 

 

There are so many applications for Android smartphone that offers us the possibility of using them in all the tasks we perform daily, even those that are personal. At this point, most of the time a smartphone or tablet is full of applications that collect data and private personal records, which by their nature must stay away from the eyes of strangers.

That is why it is truly necessary to find a way to hide these applications from prying eyes, and one of the easiest and fastest ways to do so is to hide them.

How to Hide Applications

The simplest way to hide apps on Android is through a launcher that provides this feature. Fortunately, most Android launchers allow you to hide applications, however it may be that the one we have installed on our cell phone or tablet does not allow it, as is the case with Google Launcher, or other specific phone launchers.

In these cases, it is best to install a launcher that allows you to hide programs, of which there are many, such as Microsoft Launcher, Apex Launcher, Nova Launcher or ADW Launcher, to name a few examples.

Once we have installed the new launcher, what we have to do is search among the launcher options for an option called “Hide applications”, “Hide apps” or similar to include in it the Android programs we want to hide.

In order to see them again and be able to use them, all we have to do is remove them from the list, and when we finish using them, re-include them as a hidden program.

It should be noted that while it is a simple method to hide applications, the truth is that anyone with little knowledge can realize that we have hidden programs. By counterpart it is simple to use and does not require passwords.

The Safest Method to Hide Apps

Now, if what we are looking for is to hide Android applications efficiently and safely, the best we can do is add an extra layer of security. As we mentioned, the launcher is an efficient and simple way to hide an app, but it is also very simple for anyone to rummage through the cell phone and find the hidden app.

That is why we must resort to a program that allows us to protect apps by password, which ensures that even if the hidden app is found, it cannot be executed, and therefore show its content.

There are a few programs to protect apps on Android with a password, such as Norton App Lock, Smart App Lock or Hexlock , and they are popularly called “Application Blockers”. In this sense, the best of them is Smart App Lock, since in addition to being completely free, it is very simple to use and perfectly fulfils the task of blocking apps.

These types of apps allow us to secure an app with a password, that is, whoever does not know the password will not be able to access the application, and therefore its secret will remain hidden from the view of others.

In summary, if we need to hide both business and personal applications on Android, the most effective way to do this is to install a launcher or launcher that allows you to hide apps and then install an app that allows us to password protect the applications we have hidden.

Consumer Value: Know What Your Customers Really Want

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Learning what consumers truly value is a real challenge for every company. As the competition in the market gets tougher, the standards of consumers also get higher. 

Consumer value can be seen from the perspective of the customer and the business. From the customer perspective, this refers to the value of a product or a service that the customer is willing to pay for what they get in return, regardless of the price. From a business perspective, consumer value refers to the consumer’s worth to the company if that person makes a purchase higher than the cost of making the product. 

Understanding the “elements of value” can help companies to address what consumers of modern society want. 

The Elements of Value

What are the “elements of value”?

To better understand why consumers buy and what they really want, researchers from Bain & Company developed two different Value Pyramids – one for the business (B2B) and one for consumers (B2C). 

Let’s focus on the B2C (Business-to-Consumer) Value Pyramid. This type of Value Pyramid identifies the 30 Elements of Value for consumers and is grouped into four categories: functional, emotional, life-changing and social-impact elements. 

  • Functional elements – at the base of the pyramid are the elements that demonstrate what a product can do for the consumer. The functional level consists of 14 elements which include ‘saves time’, ‘makes money’, ‘simplifies’, ‘reduces risks’, ‘efforts’, and costs as well as ‘quality’ and ‘informs’. 
  • Emotional elements – the next level shows the product’s emotional effect on the consumer. On this level are 10 elements which include ‘reduces anxiety’, ‘rewards me’, ‘nostalgia’, ‘wellness, ‘fun/entertainment’ and ‘provides access’. 
  • Life-changing elements – the third level exhibits elements on how a product or service change’s consumer’s life. The level has only five elements and these are ‘provides hope’, ‘self-actualization’, ‘motivation’, ‘heirloom’, and ‘affiliation/belonging’. 
  • Social-impact elements – the top level of the pyramid has one element called self-transcendence, which indicates how a product or service brings value to society.

Infographic source: Harvard Business Review

Researchers indicated that the 30 Elements of Value is an extension to Maslow’s Hierarchy of Needs. Abraham Maslow was an American psychologist who theorised that people have five categories of needs. From the bottom of the pyramid to the top, the needs are: physiological, safety, love and belonging, esteem and self-actualization. According to Maslow, we can only achieve self-actualization once we meet the needs at the lower level of the pyramid. 

Resembling Maslow’s Hierarchy of Needs, The Value of Pyramid also requires meeting at least some elements at the lower level in order for a company to be successful in delivering the elements on the top level. As explained by Jamie Cleghorn, one of the co-authors of the research, “The elements of value at the base are the more common objective criteria we’re all familiar with.  It is the higher-level, subjective elements that companies often fail to pay enough attention to.”

The Elements of Value is critical for the company’s business performance and customer satisfaction. When Bain & Company and Research Now (an online sampling company) conducted a survey for over 10,000 U.S. consumers about their perceptions of roughly 50 U.S.-based companies, they found that companies that got a high score on four or more value elements had more loyal customers and better revenue growth than companies with just one high score. 

Photo by Clay Banks on Unsplash

Researchers identified the top five elements that consumers value from 10 industries. Here, we pick three industries as a sample:

  • Apparel retail:
  1. Quality
  2. Variety
  3. Avoids hassles
  4. Design/aesthetics
  5. Saves time
  • Consumer Banking:
  1. Quality
  2. Provides access
  3. Heirloom
  4. Avoids hassles
  5. Reduces anxiety
  • Smartphones:
  1. Quality
  2. Reduces effort
  3. Variety
  4. Organizes
  5. Connects

As you can observe, quality is the most important element for consumers. Researchers stated that after quality, the next critical elements depend on the type of industry.

What Can Your Company Do?

To apply the elements of value to your business, here are some smart actions to take:

  • Improve on the elements that form your company’s core value to help you gain competitive advantage and address your customers’ needs better.
  • Thoughtfully add elements to expand your value proposition without overhauling your product or services.
  • Identify which elements are the most important for your industry and how you can build up those relative to your competitors.
  • Understand your customers’ priorities, frustrations, and reasons why they find a service or product inconvenient. 
  • Use elements to boost or open a new company offering. Once you have identified which elements boost your product’s value, prioritise and focus on the elements you have chosen. 

Photo by Felix on rawpixel.com

The elements can help managers creatively add value to their brands, products, and services and thereby gain an edge with consumers—the true arbiters of value.  — Jesús Gil Hernández

To increase customer experience and satisfaction, marketers should focus on creating consumer value. This can lead to the improvement of customer loyalty, price, and market share as well as reduction of errors and efficient products/services. 

At Life Intelligence Group, we use advanced strategies to help your business grow, and one of these is using Agile methodology to boost your consumer value. Interested to learn more? Visit us today at: https://www.lifeintelligencegroup.com/

The History of Agile Methods and Innovations

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In the early 1900s, IT experts could take dozens of years to develop a software computer. Then came Agile, and the world of Information Technology became a much, much better place.   

The implementation of Agile methodologies has then revolutionised the way software developers and industry leaders design and build products for their clients. Unlike traditional methods, Agile makes the development process faster and easier, and of course less frustrating than before. 

Image from Pexel

But did you know that the origin of Agile started outside of IT? In this brief but detailed history of Agile innovation, we will get to know more about the pioneers of Agile methodologies, the practices that yield a foundation for this approach and how Agile Manifesto was created. 

Are you ready to travel back in time and discover the long yet colourful heritage of Agile? Here we go. 

1930s: The “Plan-Do-Study-Act” Cycle

In the 1930s, the physicist and statistician Walter Shewhart of Bell Telephone Laboratories proposed a series of short Plan-Do-Study-Act (PDSA) cycles. PDSA is an iterative and incremental-development methodology and involves a four-stage problem-solving model which is used to improve a process or execute change. 

The iterative and incremental-development methodology are key practices in Agile. This approach works by breaking projects into pieces instead of delivering them all at once near the completion. It uses user stories and prioritising them continuously, usually a one or two-week cycle called iterations or sprints. 

Shewart shared PDSA methodology to his mentee, W. Edwards Deming. Deming used PDSA extensively in Japan and was hired to train several Toyota managers. His expertise in the PDSA cycle leads the company to develop the famous Toyota Production System (TPS), which is known as the primary source of “lean” thinking that many organisations are still using up to this day.   

Deming published the PDSA cycle in The New Economics in 1993. He also renamed it the “Deming Cycle”. Each stage of the Plan-Do-Study-Act cycle comprises the following actions:

   Plan – plan a change or a test, aimed at improvement

   Do – carry out the change or the test (preferably on a small scale)

   Study – study the results. What did we learn? What went wrong?

   Act – adopt the change or abandon it, or run through the cycle again

The incremental and iterative development methodologies were also used to create the X-15 hypersonic jet in the 1950s.

1960’s: Evolutionary Project Management 

Evo, short for Evolutionary Value Delivery, was considered by many Agile experts as the “original” agile method. Tom Gilbs originally used it as a project management method back in the 1960s, both personally and through clients. Evo focuses on “delivering measurable multiple value requirements to stakeholders” and recommends two-week iterations that focus on the delivery of product each iteration.  

The principles of Evo, which are detailed in the Systems Engineering Conference paper, are as follows:

E1: Decompose by performance results and stakeholders;

E2: Do high-risk steps early, learn how ‘unknowns’ really perform;

E3: Focus on improving your most valuable performance objectives first;

E4: Base your early evolution on existing systems and stakeholders;

E5: Design to cost dynamically;

E6: Design to performance dynamically;

E7: Invest in an open-ended architecture early on;

E8: Motivate your team by rewarding results;

E9: Prioritize changes by value, not place in queue;

E10: Learn fast, change fast, adapt to reality fast.

1986: The New New Product Development Game

In January 1986, Hirotaka Takeuchi and Ikujiro Nonaka, both University professors, published an article in Harvard Business Review called The New New Product Development Game. In their article, they discussed the analogy of rugby game as a new way of developing produpcts and delivering projects. 

Instead of following the traditional “relay race” approach, where one group passes its completed phase to the next group of functional specialists, they proposed moving towards the team-oriented “rugby” approach. According to Takeuchi and Nonaka, the rugby approach is “where a team tries to go the whole distance as a unit, passing the ball back and forth.” The rugby approach is a holistic method that focuses on six characteristics:

  • built-in instability
  • self-organising project teams
  • overlapping development phases
  • multi-learning
  • subtle control
  • organisational transfer of learning 

Scrum, a popular and widely used agile framework, is inspired by this approach

Image from Pexel

1990s: The Emergence of Various Agile Methodologies 

The 1990s marked the proliferation of various Agile methodologies such as Crystal Framework, Scrum, Dynamic System Development Method (DSDM), and Extreme Programming (XP). 

Crystal Framework in 1992 – created by Allistair Cockburn, the Crystal Framework focuses on people and their interactions rather than processes and tools. Cockburn defines Crystal as “a family of human-powered, adaptive, ultra-light, ‘stretch-to-fit’ software development methodologies.” He believed that when working with a project, skills, teamwork, and communication have the biggest impact on the outcome of the project. 

Scrum in 1993 – Inspired by Takeuchi and Nonaka’s rugby approach, Jeff Sutherland created a new way of developing software and called his method “Scrum”. Using Scrum methods, Sutherland could finish his projects on time with fewer issues than any previous release. In 1995, Sutherland and his colleague Ken Schwaber officially presented the Scrum method to the public. 

Dynamic System Development Method (DSDM) in 1994 –  known as the predecessor of the agile project management, DSDM is an agile methodology that uses an iterative approach to software development. It is largely based on the methodology of Rapid Application Development (RAD) and is built on four principles: (1) feasibility and business study, (2) functional model and prototype iteration, (3) design and build iteration, (4) implementation. 

Extreme Programming in 1999 – Extreme Programming or XP is an agile project management methodology created by Kent Beck, the Lead Software Engineer at Chrysler Comprehensive Compensation System (C3). XP is considered as one of the most popular agile methods because of its proven success at many companies and its focus on customer satisfaction as well as an emphasis on teamwork. XP also uses a very simple set of rules that are based on sound values and principles: planning, managing, designing, coding, and testing.  

Image from Pexel

2001: The Gathering in Utah and the Agile Manifesto 

The creation of Agile Manifesto had its own interesting backstory before it became the most popular software development manifesto we have known today. It all started when seventeen developers, which includes Alistair Cockburn, Jeff Sutherland, Ken Schwaber, and Kent Beck, met and gathered in Snowbird, Utah, for a three-day retreat. 

The working session had two main objectives:

  • Each person will present to the group his lightweight method approach to building software
  • Discuss the surge of heavyweight methods and how to address them

A lot of things happened during the working session, and one of these was the decision to change the “lightweight” terminology with “agile”, which was suggested by one of the attendees who read the book “Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer”.  In full agreement, the term “Agile” became the new name for the movement, and then the Agile Manifesto was written with the following four key values:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

“At the core, I believe Agile Methodologists are really about “mushy” stuff—about delivering good products to customers by operating in an environment that does more than talk about “people as our most important asset” but actually “acts” as if people were the most important, and lose the word ”asset”. So in the final analysis, the meteoric rise of interest in—and sometimes tremendous criticism of—Agile Methodologies is about the mushy stuff of values and culture.”, (excerpt from the history of the Agile Manifesto.)

2011: Scaled Agile Framework

The Scaled Agile Framework methodology (or SAFe for short) is created by Dean Leffingwell, the Chief Methodologist at Scaled Agile Inc. and the author of the best selling book Agile Software Requirements. SAFe is developed for teams and large organisations to help them become flexible and manage the challenges they have when practising agile; thus it is built on three pillars: 

  • Team
  • Program
  • Portfolio

The latest version SAFe 4.6, which was released last October 2018, introduces the Five Competencies for Lean Enterprises: Lean-Agile Leadership, Team and Technical Agility, DevOps and Release on Demand, Business Solutions and Lean Systems Engineering, and Lean Portfolio Management. Up to this day, SAFe is still one of the most popular agile frameworks and prides itself as the world’s leading framework for scaling Agile across the enterprise.

The business changes. The technology changes. The team changes. The team members change. The problem isn’t change, per se, because change is going to happen; the problem, rather, is the inability to cope with change when it comes.— Kent Beck

Today, Agile is still one of the best methodologies used by many organisations, including Fortune 500 companies. Agile is not only a framework that consists of Scrum, Kanban, and XP, but foremost it is also a mindset that can be learned through coaching, mentoring or using an agile productivity tool.  At Life Intelligence Group, our products and services are grounded in the principles of Agile. We believe that being agile not only starts in the workplace; it can also start at home. And it starts by changing our old habits, having a growth mindset and sticking to our goals until we achieve them. 

Transitioning to Agile? We’ve got you covered! Our Agile experts at Life Intelligence Group can train your company and employees in the Scaled Agile Framework for a smooth and successful transition. Our courses also help you to apply Agile practices at home and build an Agile Mindset for a more productive, stress-free life. To learn more, please visit our website: https://lifeintelligencegroup.com/

https://cms.lifeintelligencegroup.com/blog/why-customers-should-be-your-top-priority/

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A recent study from CB Insights found that seventy percent of start-up tech companies fail. How did this happen? 

Although there are so many reasons why these companies shutter, the analysts noted that 9 of the top 20 reasons for start-up failures were customer-related: not meeting customers’ demands or even ignoring them.

As defined by Business Dictionary, a customer is “a party that receives or consumes products and has the ability to choose between different products and suppliers”. Customers can jump from one brand to another or from one company to another. They have all this freedom in the world. But what can make them really stay with a company? It’s when they know that they are being heard, understood, and prioritised.  

Loyal Customers Are Crucial 

“Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the centre of self-respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive to betrayal.” – Maurice Franks

Did you know that loyal customers are worth 10x as much as their first purchase? 

Think of your customers like your best assets, your indestructible foundation. Without them, a company would be nothing! Loyal customers are crucial to the success of any business, big or small.

If you want your customers to repurchase again and again for over a long period of time, give them what they want and make them feel appreciated. And how do you do this? Make sure you care about them, you address their needs, and you deliver your promises.

According to Microsoft, 96% of consumers worldwide say customer service is an important factor in their choice of loyalty to a brand. Also, some research says that acquiring a new customer is 6 to 7 times more expensive than it is to keep an existing one. So if you want to obtain lifetime customers, do all your best to look after them and don’t get tired in satisfying their needs.

Poor Customer Service Can Negatively Impact the Business 

“Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.” – Rick Tate

First impression lasts. This is absolutely true with customers who had previous good or bad experiences with a certain product or company. Customer service experiences have a long-lasting effect, and the more negative the experience is, the longer it will stay to a person’s memory and share the story with other people. 

So, if you think poor customer service won’t greatly affect your business, think again! Here are some customer service statistics you can’t afford to ignore:

  • Customers with past good experiences are 3.5x more likely to repurchase and 5x more likely to recommend the company to other people than if they have previous bad experiences. (Temkin, 2018)
  • 95% of customers tell their friends or relatives about a past negative experience and 87% share positive experiences. (Zendesk, 2013)
  • 89% of consumers switch to a competitor because of a poor customer service experience.  (Harris Interactive)
  • Globally, 59% of consumers have stopped doing business with a company following a poor customer service experience. (Microsoft, 2017)

With the information above, it’s easy to see why customer service experience can make or break your business. With an amazing experience, customers will stick with you no matter what. But with a poor one, you can lose them in a snap of a finger. 

Difficult Customers Hones Customer Service Skills

In business, encountering a problematic customer can happen anytime. Every customer is different, and this is expected. Some are understanding while others are just, let’s face it, rude and very hard to please.  

Whether the customer is angry or rude, the company should not ignore them.  Solve the issue in a timely and appropriate manner to avoid damaging backlash. Know that unhappy customers can spread negative reviews in just one click of the mouse and damage the company’s reputation.

The good news is that company owners and leaders can take advantage of the situation and use it as an inspiration to improve their customer service department. As Bill Gates said, “Your most unhappy customers are your greatest source of learning.” 

Customer Satisfaction is a Competitive Advantage

Recent surveys of top managers show that customer satisfaction is the number one priority, with 89% of company leaders seeing customer experience as a key competitive differentiator. Customer Expert Prof. Steven Van Belleghem noted that business leaders must view customer relationships as a fundamental factor in their company’s future success. 

According to the management consulting firm CX Solutions, the formula for achieving customer satisfaction is:

Doing the job right the first time + Effective Customer Service = Satisfaction

Doing the job right the first time is only achievable when you know what your customers want in the first place. One of the best ways to accomplish this is by creating a detailed buyer persona. A persona is a fictional representation of your ideal target buyer, which includes thorough research, online surveys and customer interviews. This helps you analyse what your customers are looking for in your product/company and what areas need to be improved. 

To learn more about creating your Buyer Persona, READ: Why Personas Are Important to Your Products

Effective Customer Service results from addressing customers’ needs and providing them with useful information or recommendations for new products and services. CX Solutions added that once this is achieved, it can have a huge impact on the customer’s overall service experience. 

When these two factors are successfully combined and implemented, you can expect more new customers to come as old ones continue to stick around. Your support team is happy. Customers are happy. Everything is doing well.

Strengthening Customer Relationships is Key to a Successful Business

Customer-centric companies stand out in competitive industries. Do you know why? It’s because they go above and beyond to identify and fulfill the needs of their customers with the products and services they offer. They excel in providing great customer care and service. For these companies, customers are the heart and soul of their business. This isn’t part of a strategy, it’s a culture. 

Your business can also do the same!

If you want to improve your customer care knowledge, we at Life Intelligence Group can help. We use advanced Agile techniques to help you identify the best strategies to achieve great customer experience and satisfaction. Visit our website: https://www.lifeintelligencegroup.com/ to learn more!