There are many facets to running an effective and profitable business and for those service related businesses that are defined by customer meetings and appointments the integration of push notification appointment reminders is in fact a digital marketing component of business execution that can be put to use within any company which will in turn have a direct impact on revenue generation. There is nothing more annoying than product demonstrators, salesmen, delivery drivers and other company employees turning up for appointments only to find out that the customers is not at their places of residences or the other business representative is not in their office space in order to make good on the meeting appointment that had been planned and agreed upon by both parties. This leaves the company who may have used a full service digital marketing agency making the appointment with downtime for the employee in question which has a direct impact on any given revenue generation parameters (with revenues being tied directly to sales and sales being linked to the number of meetings or product demonstrations that take place).

The way around this of course is if the person in question is not able to make the appointment that they would simply let the company know about their changes in circumstance; it may of course be the case that they simply have not remembered about the appointment. So let’s take both scenarios into consideration for argument’s sake. In the instance where the customer simply has forgotten about the meeting it would be so convenient if a mobile phone based message could be sent direct in order to remind them of the upcoming meeting; this will provide the customer with the opportunity to rearrange meeting times as appropriate.