Getting people to your website is important. It’s not just about writing and generating a buzz, but also about other skills.

The work begins before you start writing, as you need to find the perfect subject for your website. Finding profitable subjects that are broad enough to write enough content about, yet narrow enough for you to become an authority on the topic is called niche research.

The popularity of a niche market can be established by using the AdWords tool. You can see the number of searches performed each month by typing in the name of the niche.

If you sign in to the tool, you will see the average price you would expect to pay to advertise on the front page of the search engine. This should give you a sense of how much money is available in the niche you are researching.

There are a number of ways to find out how much competition you will face if you launch a site. Simply search for the niche name in speech marks in the search engine.

Competition is higher when the number of results is higher. This doesn’t give you much insight into the quality of the competition, just the quantity.

The SEO Checklist is a popular tool that can be downloaded to get a more reliable indication of how difficult a search term will be to rank for. These will look at how many inbound links point to sites already ranking for the niche terms.

This gives a better picture of competition, but it can take a while to research.

You will save time and effort if you do your research properly. Poor results, including profit, are usually caused by focusing on the wrong markets. When you find a niche market with a lot of search volume, good advertiser spend and relatively low competition, you have found it.

The SEO Checklist by SEO Buddy is your roadmap to every important SEO action you need to take to optimize your website and get more organic traffic.