Beware the Clever Sales Person

A Tale Of 2 Sales People

We have actually all listened to the expression “He’s a born sales person!” at once or one more. The saying implies that there are some individuals that are a lot more suitable to being successful at sales than others. These people go out the door, open their arms, and deals simply fall out of the skies as well as right into their arms since they have the Midas touch. Without doubt, there are people that actually are birthed sales person. They have the character, personal appeal, and confidence that it takes and also people are normally drawn to them. Can you only do well in sales if you are one of these individuals?

The solution that question is a definite “NO!”. The truth is that most individuals that succeed at sales do not fit this costs. Most people that succeed really have lots of other points helping them as opposed to they are the center of attention and the life of the party when they turn up. The truth is that an organized sales person will certainly beat a natural salesperson, any type of day of the week.

A salesman with a system is a lot more reliable since if you damage sales down into 2 parts, there are competent potential customers as well as transforming those prospects into customers. Born salesman have a tendency to be even more of the ‘fly by the seat of their trousers’ type as well as they mostly live off recommendations from people that such as collaborating with them. Certain, many successful salesperson ask for the recommendations, yet there is nothing systematic about it at all. They could bring it up, they could not. It relies on whether or not they bear in mind. A salesman with a system in fact has a process for every little thing so it corresponds. They stand out at bringing quality leads into the funnel and also working them down up until they convert into customers. They have a procedure for weeding out unqualified customers, placing potential customers on follow-up campaigns based upon the scenario, as well as for asking and also obtaining referrals and testimonies. While the born salesperson may win at converting even more prospects into customers due to their winning individuality, the methodical salesman will do a far better task at bringing a lot more leads into the sales channel, staying constant to transform them into customers, and after that leveraging the brand-new customers in an organized means to guarantee they can obtain even more referrals from those clients.

So don’t stress if you aren’t as personalized as the next guy. The trick is to know what is the perfect means to convert prospects into customers as well as to get references. It might be that it takes an average of 12 calls to obtain a new customer. Many salespeople will quit at 2 because they can not keep in mind when or who to call, yet by establishing proper systems using CRM Software application, you can be the person that gets to 12 and wins the client. Sales has to do with numbers, regardless of what sales trainer tells you. By understanding your metrics and understanding what one of the most efficient means to get a consumer, you can setup your system so you constantly have a constant and complete pipeline. Why depend on your charm, when you can rely on your brain! Beware the clever salesperson

Digital Marketing Strategy For Companies

With all that any company has to deal with in terms of developing new products and services, dealing with customer support, doing the accounting as well as taking out time to make sure that competitors do not take away business and customers. The point being made is that at all times the marketing of products and services as well as the promotion of the brand needs to be taken care of and. With all companies [well the vast majority of businesses] needing to make use of the internet for promoting — many are making the choice to make use of the full service digital marketing agency in order to develop and execute search engine as well as social media marketing strategies.

 

Full Service Digital Marketing Agency

This is due to the complexities that are involved in taking care of necessities such as Keyword Research, Competitor Analysis, Content Creation, Blogging, Micro Blogging, Social Media Influencer Connection and more in order to build a brand and presence on the internet.

In addition to the above there will be a definite need to have a functioning email marketing autoresponder process and system in place, this is so that the company can keep in touch with current client as well as those who they hope to become customers through any lead generation activities that have taken place.

It is due to the fact that so much of client’s activities take place using their mobile phones and via internet searches that a quality search engine and social media marketing agency should be sought after in order to work with a company to effectively implement their go to market business development strategies and plans.

 

digital marketing makeover

At the outset it is really important to be really clear as to who the target market customers are, and then this can be used as a basis for developing any social media and search engine marketing strategy and plan. At the core there will need to be an ongoing content marketing plan; content will be needed for prospective clients to consume so that they can learn more about the company along with its brand.

In addition to this, it is important that the customers are able to learn about the ins and outs of the products and services and then at this point they may enter into any defined marketing funnel that the company has put together whilst [of course] working with their partner marketing company in this case Capid Houser which will be implementing the digital marketing makeover plan.

This will ensure that the company in question have a broader reach overall on the internet which will attract clients to the company with the desired objective of them become paying and then loyal customers as well as company brand advocates using social media marketing to spread the word concerning the excellence of the company.

How to Make your Website More Social Media Ready

How to Make your Website More Social Media Ready

Social Media Essay

Once thought to be a passing fad, and although still relatively new, social media is now taking a firm hold and warrants attention in many retailers’ online marketing efforts.

You can’t avoid it. No matter where you turn it seems you hear terms like “fan page”, “followers”, “tweet”, “re-tweet”, “blog” and more being used. With all the social media hype, many are questioning what social media actually is and how they can use it to move their business forward.

In this article I am going to explain what social media is;

Provide some strategies for making your site more social media friendly.

Touch upon differences between options presented by major social media outlets.

Answer the question of whether you should do it yourself or hire a consultant to do it for you.

Social Media can be time consuming, but when implemented correctly can add a level to your business that helps build brand loyalty, and awareness which in turn can boost your bottom line.

What is Social Media?

Wikipedia defines social media as: media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

In other words, it is a group of Internet-based applications that utilize new web concepts to promote user generated content.

Types of Social Media Platforms

Examples of some of the major social applications currently online are Twitter, Facebook, and YouTube.

Twitter can be seen as a “micro blog” type service that enables you to post short messages of up to 140 characters that are fed in real time to your followers. Facebook is more of a “publishing” platform which enables you to create a page that integrates multiple media options into one (i.e. discussion boards, blogs, photos, shopping carts, etc…) YouTube is a service that enables you to produce video content to the masses (possibly to demonstrate the use of your product.)

The power and uniqueness of each provides pros and cons. Because Facebook has a little more of a learning curve to it and because it has a number of options to choose from, I’ll briefly touch upon that below.

Simple Tricks to Make Your Site More Social Media Friendly

Whether or not you’re on social media platforms or not, odds are your customers are. They’re sharing your URL with their friends on social networking sites like Facebook, Twitter, LinkedIn or Myspace.

If you want to engage in social media marketing, you’ll want to be sure to have that presence reflected on your e-commerce site.

Social Sharing

There are dozens of sites you can visit that will provide embeddable code which can be used to create social networking icons on your site. These icons make it easy for visitors to share what they like about your site with their social media friends and followers.

A couple of sites worth checking out are Share This. Share This is a tool you can install on your site that makes it easier for visitors to share with their network. You’ve probably seen some form of Share This on news sites. There are typically several icons spread out in a horizontal line or grouped together under a header of “Share.” Installing this tool lets your visitors easily spread the word via social networking sites about a page or website – yours – they like.

Add This is very similar to Share This. Both require site registration and a little publisher information, but both are also easy to use and do basically the same thing.

Show off your Social Media presence

If you’re on several social networking sites, it behooves you to display that affiliation somewhere on your site. For the consummate online shopper, these links show you’re not just an e-commerce beginner. The more social media sites you’re a part of, the more web-knowledgeable you look and the greater brand awareness you can build.

Facebook Fan Page or Group?

A question that often gets asked when it comes to Facebook and brands, should you build a Facebook Group Page or a Fan Page?

It is a good question and the answer depends mostly on what your plans are for your site. I’ve broken down the pros and cons of both a fan page versus a group page below.

Facebook Fan Page

Facebook Fan Pages are a great option for brands – including e-commerce sites – that plan on posting information at least once a week.

Facebook Fan Page Pro’s:

  • Looks polished; closely resembles an individual profile page
  • Can include videos, photos, links, events, etc.
  • Can be fed into “fans’” update stream similar to an individual profile update
  • Can be given a customized URL similar to an individual profile
  • Hides the name and address of the page creator
  • Offers options to add applications such as a Twitter feed
  • Includes a “wall” similar to individual profiles that people can post comments on
  • Can be paired with a Facebook Fan Page Widget on your site

Facebook Fan Page Con’s:

  • More difficult to manage conversations between fans
  • Conversations are on display for the public to see
  • Unable to convert Facebook Groups to Fan Pages if you’ve already got a Group page set up
  • Until you have an adequate number of fans, you’ll be posting a lot
  • A dismal Fan Page linked to your site can hurt your inbound links in SEO

Facebook Group Page

Facebook Group pages are easy to create and slightly more personal than a Fan Page. Because it is not a constantly fed profile-like page, posts do not need to be as often.

Facebook Group Pro’s

  • Can be more intimate; people see who created the group
  • Still allows for pictures, photos, videos, events, etc. to be posted
  • Allows for emails to be sent to all group members
  • Pre-dates Fan Pages; more familiarity among early adopters of Facebook

Facebook Group Con’s

  • Visitors must visit your group page for updates
  • Does not allow applications to be added to the group page
  • Offers visibility
  • Will automatically post related groups to your group page whether you want them or not
  • Cannot be linked to your site via widget(s)

The Verdict? Consider a Facebook Fan Page if you want to keep your “fans” up to date on the goings on of your site. Consider a Group if you have a niche within your site that people might want to create conversations about.

Should You Hire a Social Media Consultant for Your Site?

There are hundreds of social sites and applications available, you can easily get overwhelmed. When you’re already trying to keep your e-commerce business afloat, social media can seem unnecessary and time-consuming.

Research has shown, however, that e-commerce retailers are reaping the benefits of this new media service (i.e., offering better customer service and increased sales) so it pays to use it.

Not everyone is social media savvy, nor do they have the time which is why a lot of companies hire consultants to help them with their campaigns.

Do you need a consultant, or should you do your own work?

When to hire a social media consultant:

  • If you really do not have the time to commit to a social marketing campaign.
  • If you don’t have the time to learn the ins and outs of social applications.
  • If you don’t consider yourself a strong writer and/or interactive with your audience.
  • If you want to launch a large social media campaign and need experts to help get things off the ground.
  • If you tend to defer project work to experts rather than attempt to try it yourself.

When to do your own social media work:

  • If you’re familiar with social media sites (like YouTube, Twitter, LinkedIn or Facebook) and use them on a personal basis.
  • If you’re a quick-learner and tech-savvy.
  • If you’re planning a small campaign with only one or two social sites.
  • If you have content ready to post on a blog (or Twitter, Facebook, etc.)

Note: Social media consultants tend to pay per project or per hour depending on their rates and availability.

What We’ve Learned

Social media seems to be here to stay. It most certainly will evolve and change as time goes, but you can be sure that in one form or another social media will continue. It’s much like the TV or radio were when they began and the power it harnesses for those who use it will shine through.

It can bring awareness to your product or brand and help you build a stronger relationship with your customers which can lead to greater sales and future growth for your business.

Social Media Benefits

Social media has its benefits. Having said that, keep in mind that social media can be time consuming. Integrating a social media marketing campaign into your business should not be taken lightly. Proper planning and implementation is critical to your success. You may even want to consider hiring an expert to handle it for you. This will largely depend on your needs, budget, and time you have to allocate your own resources to getting the job done in-house.

Fan Page or Group?

When it comes to Facebook and the choice between creating a Fan Page or a Group, you’ll want to consider your objective before you determine which is best for you. Fan Pages are best for pushing brands and for ecommerce sites that can commit to posting at least once per week. Consider a Facebook Group if you want a more personal touch and if you can’t commit to posting at least once per week.

Integrating social media into your site is easy. There are sites that provide the code and icons for you to simply paste into your web structure. Once you are utilizing social media make sure you display it on your site, so customers know where to find you.

Remember, social media is a tool that can push your business and brand forward. Plan carefully and choose wisely. Like those that harnessed the power of TV and radio, social media adopters will see the benefits with time.

SDSMBMarketing

SDSMBMarketing is owned and operated by a US Navy (Ret.) veteran based out of Lakeside California. The strong desire to continue serving his community, Don has turned his focus to local businesses. Originally from New England, he grew up around the Cottage Industries that are the backbone of larger companies. They Sub-Contract work out to the small business to handle surges and be competitive.  Today here in Southern California it still holds true, but on a much smaller scale. The local community heartbeat is the local business, if they are doing well then so is the neighborhood.

 

Small and local businesses today must compete with the “Big Box” retailers and franchises that have slowly replaced you, the Family owned places of business. The Big Box and national chains don’t offer the personalized service, we can’t get the one on one interaction with an expert in the service you provide. You know us by name, know what we need, and we are neighbors.

 

We help companies of all sizes with creating an authentic brand identity to make you stand out in the crowded San Diego County marketplace and grow your business through our innovative technology solutions and progressive marketing strategies.

 

The only way to account for the consistent and impressive growth is SDSMBMarketing ‘s ability to foresee the changes in the Local Marketing space and proactively adapt in ways that others can’t.  We will work together with a singular focus – that YOUR success is OUR success – SDSMBMarketing rises above the crowd and stands out as the Digital Marketing Agency to choose to help you reach your goals.

 

Whether you need a full digital marketing solution or a specific service like SEO, PPC, SEM, SMM, Web Design, Branding, Messaging Bots, we’re here to help you grow your company through the power of having a strong online presence.

 

You have a business to run. It’s your passion and we respect that.

So, if you’re doing all your own marketing, stop wasting time! Leave the marketing to the professionals and get back to what you love…
Your friends. Your family… and your customers.

chatbot customer service and support

There are many and varied ways that any company may choose to make use of Artificial Intelligence Based Chatbots within their organisations; with that said – chatbots for customer support and service is one aspect of messenger bots that is being seen to enhance business operations. With customers having to phone in the companies and to wait to speak with customer service staff employees; when they eventually get to speak with someone they will get their query resolved often in quick time as experience shows – standard questions are asked and in many cases the staff knows the correct response to give before the customer has actually completed giving the full reasoning for their phone call.

As the nature of things dictate we will see the Pareto [80/20] rule coming into play with eighty percent of the customers who call into the company requiring a set 20% of responses based upon common operational issues with products and services.

Any company when they stop and think will be able to come up with a list of common issues that customers seem to experience, this could simply due to the way human beings are in terms of approaching the use of any product / service that they have a degree of unfamiliarity with.

The same will apply when it comes to emails that are received where the customers service staff are able to respond the queries based upon those issues which they have seen to come up time and time again.

Given the argument above – this is where we see that Chatbots For Customer Service come into play in terms of enhancing the level of customer interaction and support that can be provided to customers twenty four hours a day and in most cases we do know that there will not actually be a need for the customer to actually speak live with a member of staff in order to get their issue resolved. So here is where The Intelligent Chatbot for Customer Support and Sales can be put into play in order to enhance the brand of the company by at times giving customers the very information they receive on the spot.

So as we go through the process of Customer Care Chatbot Development we here at Capid Houser would look to work with our partner customer client / to collate as complete as possible [through a series of interviews with support staff along with conversations (phone calls & in person) and the scrutiny of the company’s website and product / service operational material] a list of the [eighty percent] known responses to specific questions that have been given and program these into the Customer Support Chatbot algorithms and then the customer service responses can be delivered to the customers without the need for employee intervention.

One point worth bearing in mind is that multiple conversations

[and it is worth noting that there will be no customers having to wait on the phone whilst a member of staff is busy with another customer]

are able to be conducted at any point in time which will free up time that otherwise would have been taken up by an actual employee that they will be able to use to complete other tasks.

Now with the artificial intelligence based chatbots engine base in action, whenever customers ask questions that have not been asked before; over time these questions will be added to the overall database which will in turn when the question is posed the next time the appropriate response will be given to the customer. Over time – without having to rely on the memories or mere experience of the customer service personnel in question, the company will end up with a database of all of the questions that customers are asking which will allow them to review such information within business development planning meeting which will show exactly how customer service chatbots are redefining customer support with the use of our artificial intelligence based messenger bots.

Why You Need to Develop an Agile Mindset

Do you agree that your mindset has something to do with your failures and achievements in life?

For us here at Life Intelligence Group, we strongly believe that success starts with a positive, Agile mind.

Our mindset is so powerful that it can either make or break our life ahead.  

Peter Diamandis, an Engineer, physician and entrepreneur,  once said:

“Your mindset matters. It affects everything – from the business and investment decisions you make, to the way you raise your children, to your stress levels and overall well-being.”

We couldn’t agree more.

If you ever wondered how an Agile Mindset can transform you, here are some of the most important things you need to know.

What is Agile – Simplified

What exactly is Agile and Agile Mindset?

For some people, Agile is somewhat a familiar word but a complex one to describe and to explain. If you’re only starting to understand what Agile is all about, you have come to the right place. In a simpler explanation, Agile means:

  • A mindset, approach, and philosophy of what and how we think
  • Better social interaction and stronger team collaboration
  • Superior task and time management
  • Transparency and clearness of plans, goals, and outcomes
  • A balanced and stress-free life
  • Organised thoughts and systematic planning
  • Continuous self-reflection and improvement on the things you do

With an agile mind, you can:

  • Be stress-free and effective at work
  • Strengthen your relationship with your friends and family
  • Build a realistic and effective timeline for your goals
  • Improve your focus, awareness, and mindfulness
  • Do things that matter most for yourself and your stakeholders
  • Build a lasting relationship with your customers and stakeholders
  • Fulfill your commitments and aim for more successful outcomes
  • Find purpose in your life and be more passionate about working and collaborating
  • Feel a sense of accomplishment because you’re confident that you are working on what matters more for you

The Benefits of Adopting Agile Methodology

agile mindset benefits

Statistics don’t lie.

Integrating Agile principles into your personal and professional life today leads to amazing results:

69% – Accelerated product delivery

61% – Enhanced ability to manage changing priorities

53% – Increased productivity

42% – Improved business/IT alignment

37% – Reduced project risk

We believe that when it comes to success, you need more than just a positive mind.

You also need to be Agile!

But who needs to adopt this type of thinking anyway?

Our answer: everyone! Yourself, your loved ones, your staff, your employees, your team!

Any person who has plans and aims to be successful in life must shift their mindset and start embracing the principles of Agile.

Why Choose Life Intelligence Group for your Agile Journey?

At Life Intelligence Group, we help you build a powerful mindset through organising your thoughts, finding your awareness, setting your lifetime goals, and improving your overall thinking.

How? By helping you build a strong and enduring Agile Mindset.

If you want to adopt the Agile methodologies, start with us. Here are some reasons why:

  • Our developers and consultants are Agile people to the core. We believe that if we’re not agile ourselves, we cannot bring a life-changing impact to you – our users and clients.
  • We highly value your time, money and effort. Thus, we guarantee that your partnership with us is worth your trust and investment.
  • We provide state of the art products and services that are strongly grounded in the philosophy and principles of Agile methodology:
    • TaskSpur – a smart, easy-to-use time management tool
    • ARI – our fun Intelligent Assistant
    • Agile Coaching Services – Agile mentoring and certifications

Agile Mind is the Key

Life Intelligence Group has been helping individuals and companies in harnessing their Agile Mindset to improve their stress-management, personality development, teamwork and collaboration, strategic thinking and leadership abilities.

Our Agile mindset is evident in the products and services we offer.  Discover our Agile tools and services, and be one of our happy, successful clients today! Visit https://www.lifeintelligencegroup.com/ to learn more. 

The power is in your hands to make impossible things possible.

Be Agile. Live Agile.