https://cms.lifeintelligencegroup.com/blog/why-customers-should-be-your-top-priority/

A recent study from CB Insights found that seventy percent of start-up tech companies fail. How did this happen? 

Although there are so many reasons why these companies shutter, the analysts noted that 9 of the top 20 reasons for start-up failures were customer-related: not meeting customers’ demands or even ignoring them.

As defined by Business Dictionary, a customer is “a party that receives or consumes products and has the ability to choose between different products and suppliers”. Customers can jump from one brand to another or from one company to another. They have all this freedom in the world. But what can make them really stay with a company? It’s when they know that they are being heard, understood, and prioritised.  

Loyal Customers Are Crucial 

“Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the centre of self-respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive to betrayal.” – Maurice Franks

Did you know that loyal customers are worth 10x as much as their first purchase? 

Think of your customers like your best assets, your indestructible foundation. Without them, a company would be nothing! Loyal customers are crucial to the success of any business, big or small.

If you want your customers to repurchase again and again for over a long period of time, give them what they want and make them feel appreciated. And how do you do this? Make sure you care about them, you address their needs, and you deliver your promises.

According to Microsoft, 96% of consumers worldwide say customer service is an important factor in their choice of loyalty to a brand. Also, some research says that acquiring a new customer is 6 to 7 times more expensive than it is to keep an existing one. So if you want to obtain lifetime customers, do all your best to look after them and don’t get tired in satisfying their needs.

Poor Customer Service Can Negatively Impact the Business 

“Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.” – Rick Tate

First impression lasts. This is absolutely true with customers who had previous good or bad experiences with a certain product or company. Customer service experiences have a long-lasting effect, and the more negative the experience is, the longer it will stay to a person’s memory and share the story with other people. 

So, if you think poor customer service won’t greatly affect your business, think again! Here are some customer service statistics you can’t afford to ignore:

  • Customers with past good experiences are 3.5x more likely to repurchase and 5x more likely to recommend the company to other people than if they have previous bad experiences. (Temkin, 2018)
  • 95% of customers tell their friends or relatives about a past negative experience and 87% share positive experiences. (Zendesk, 2013)
  • 89% of consumers switch to a competitor because of a poor customer service experience.  (Harris Interactive)
  • Globally, 59% of consumers have stopped doing business with a company following a poor customer service experience. (Microsoft, 2017)

With the information above, it’s easy to see why customer service experience can make or break your business. With an amazing experience, customers will stick with you no matter what. But with a poor one, you can lose them in a snap of a finger. 

Difficult Customers Hones Customer Service Skills

In business, encountering a problematic customer can happen anytime. Every customer is different, and this is expected. Some are understanding while others are just, let’s face it, rude and very hard to please.  

Whether the customer is angry or rude, the company should not ignore them.  Solve the issue in a timely and appropriate manner to avoid damaging backlash. Know that unhappy customers can spread negative reviews in just one click of the mouse and damage the company’s reputation.

The good news is that company owners and leaders can take advantage of the situation and use it as an inspiration to improve their customer service department. As Bill Gates said, “Your most unhappy customers are your greatest source of learning.” 

Customer Satisfaction is a Competitive Advantage

Recent surveys of top managers show that customer satisfaction is the number one priority, with 89% of company leaders seeing customer experience as a key competitive differentiator. Customer Expert Prof. Steven Van Belleghem noted that business leaders must view customer relationships as a fundamental factor in their company’s future success. 

According to the management consulting firm CX Solutions, the formula for achieving customer satisfaction is:

Doing the job right the first time + Effective Customer Service = Satisfaction

Doing the job right the first time is only achievable when you know what your customers want in the first place. One of the best ways to accomplish this is by creating a detailed buyer persona. A persona is a fictional representation of your ideal target buyer, which includes thorough research, online surveys and customer interviews. This helps you analyse what your customers are looking for in your product/company and what areas need to be improved. 

To learn more about creating your Buyer Persona, READ: Why Personas Are Important to Your Products

Effective Customer Service results from addressing customers’ needs and providing them with useful information or recommendations for new products and services. CX Solutions added that once this is achieved, it can have a huge impact on the customer’s overall service experience. 

When these two factors are successfully combined and implemented, you can expect more new customers to come as old ones continue to stick around. Your support team is happy. Customers are happy. Everything is doing well.

Strengthening Customer Relationships is Key to a Successful Business

Customer-centric companies stand out in competitive industries. Do you know why? It’s because they go above and beyond to identify and fulfill the needs of their customers with the products and services they offer. They excel in providing great customer care and service. For these companies, customers are the heart and soul of their business. This isn’t part of a strategy, it’s a culture. 

Your business can also do the same!

If you want to improve your customer care knowledge, we at Life Intelligence Group can help. We use advanced Agile techniques to help you identify the best strategies to achieve great customer experience and satisfaction. Visit our websitehttps://www.lifeintelligencegroup.com/ to learn more!

How to Use Credit Repair Software

If the companies fail to reply or to supply you with sufficient proof of your debt, they are required by law to delete you from their system and the credit reporting agencies are required to delete the account from your history. In fact, the best way to repair credit history is to slowly replace the dubiousness with steadfastness and responsibility. You will want to check your report every three months until you completely repair your history and even then, you will still want to check it at least once or twice a year. They do not do anything that is shady or underhanded. The first step that most online credit repair services take is working with a person and making sure that there are no inaccuracies on their credit report

Start Your Credit Repair Business Today

Use Credit Repair Software

Getting the credit bureaus to remove false information is time-consuming and requires a certain level of experience that most people lack. This is just one example of what consumer protection laws in Texas can do for Texans. Also look for duplicate entries, misspellings of your name, and old and/or inaccurate addresses

Such consulting agencies can ensure that complete credit repair process is completed efficiently minus any problems. In addition, credit repair is an ideal exercise to get the best provisions for the credit claims. Other known cases include old or out dated debts that a consumer has not paid. In order to execute credit repair properly, an individual requires following stern regulations as far as finances are concerned. A good credit ratings report is usually accompanied with major advantages as such lower interest rates as well as the loans stretched over long terms, with respect to purchases made through credit card

Provides assurance that derogatory remarks in your credit report can be erased whether they are correct or not. What are the red flags of a credit repair scam? Demands for an upfront fee before any service is rendered. It may be tempting to sign up for the offer, pay the upfront cost and watch as it goes away. The BBB will not allow a company that has a lot of complaints to stay a member of their network

Don’t be frightened of the other accumulated fees that have been included in your account because this too can be set. e. These services are fine for someone who is fully versed in all aspects of credit repair and only wants help sending letters to the bureaus, but if you want more comprehensive help you should look elsewhere. Errors can range from misreported actions (i. Can You Repair Past Credit Abuses? If, on the other hand, your bad credit history is of your own doing, because of frequent delayed or missed payments, or bankruptcy, you will be stuck with your record until it is automatically erased after a specified time, which can be several years

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Stumbleupon Thousands Of Visitors

Traffic is what all Internet Marketers are after. Though to be more precise, we are after targeted traffic, not just any old traffic. Targeted traffic means they are interested in what we have to offer and are therefore more likely to buy, signup or otherwise participate in our website.

Many marketers spend thousands of dollars and hundreds of hours building traffic to their websites. In some cases, the cost of traffic generation far exceeds the meagre income made from the site itself.

Aside from the usual traffic generation methods, there are other Web 2.0 techniques you can use to increase your traffic.

One site in particular stands out with its ability to generate vast amounts of traffic very quickly.

This site is Stumbleupon.com. It is a site that has a great following and offers something for people who are bored at work or at home. The basic premise is that you find a site you think is interesting (you Stumbled Upon it) and submit it to Stumbleupon.

Visitors to Stumbleupon can look through the sites other people have found. They can vote to say they like a site, which gets it more views, or say they don’t like it, which gets them less views.

In many ways, Stumbleupon appeals to that voyeuristic, reality TV mindset. People can see what other people are doing and vote – something which is becoming ingrained into out culture.

In order for your site to do well on Stumbleupon it must be the kind of site that people will want to pass on and recommend. Sales letters don’t tend to do very well, but controversial or contrarian articles do. Anything that is cute, funny or entertaining will do well.

This can be an article, a video, or anything of a similar ilk. It must be something that has social appeal to your niche. You may have to think about how you can spin your content in order to give it wide ranging appeal. It can be done though, and will get you traffic.

You can Stumbleupon your site yourself, but it is better to get someone else to do the original Stumbleupon for you. This could be a friend, family or an outsourcer. They will need a set of space separated tags plus a description and to know which category you want it placed in.

Once it has been Stumbleuponed, you need to get other people to say they like it through the Stumbleupon website. This will help to kickstart the viral effect. If you can, put a link to Stumbleupon on your website to make it easy for your visitors to say they like it.

A well written article with wide social appeal can get thousands of visitors in a single day from Stumbleupon. It is a very powerful site that you, as a marketer, must be using. With the traffic potential from this site, you are missing out on valuable backlinks and massive amounts of traffic if you are not using it.

Six Proven Tips to Boost Your Team Collaboration

A team is not a team without collaboration, and a team without collaboration is nearing dysfunction. Sure, bringing a group into one can be difficult. Each person in your team thinks and act differently. But when there is a need to collaborate, everyone must think and act as one.

In this article, we have compiled some of the best ways to increase team collaboration to help leaders and members escape a difficult situation in times that they’re struggling to achieve unity.  

1: Improve communication constantly

Communication is undeniably a major key to effective team collaboration. Poor communication can create an invisible thread of issues that will eventually show up and impede the performing team. Team communication can be improved by:

  • Making sure that each team member has a clear understanding of their responsibilities and what to expect from them.
  • Using systems or methods that can help team members communicate within. Each project may need a different way of communicating with the team. It’s best to use the form of communication that works for everyone. 

2: Empower the strengths of your members

Every member of your team has its own strengths and weaknesses. They use different techniques and approach to accomplish their goals. While it’s important to determine their weak points, it’s more crucial to leverage their strengths. Doing this will not only improve communication but also motivate the members to perform better and do their best every time.

3: Establish individual and team goals

Creating goals are not only beneficial for your personal growth but also for your team. Launching goals will create a path of clarity and cohesion by removing barriers and promoting a positive feeling of accomplishment. It is also important that these goals will be reviewed quarterly, to celebrate those goals that have been achieved and recognise those that need improvements.

improve team collaboration - life intelligence group

4: Evaluate problems effectively

If something is not working, leaders must take a holistic approach to see the root cause of the problem. It could be personal issues, competitiveness or other related reasons. Leaders need to be fair and straightforward, and the best way to do this is to survey your team and get their own opinions to make them feel that they are heard and understood.

5: Inspire innovation

Don’t let stagnation kill the fire within your team. Allow them to grow and keep their excitement alive. Leaders can do this by encouraging brainstorming or hosting innovation events, in which each member’s ideas can be heard and acknowledged in a non-judgmental setting. This fun activity will surely inspire the team to level up their creativity and performance at work.

6: Use an effective task management system

Nowadays, technology plays a crucial role in improving team collaboration. With an effective task management system available, your team can easily communicate with each other as well as organise and manage their tasks efficiently, wherever they may go. An effective task management tool has the ability to improve your team’s collaboration and productivity level significantly. By choosing the right system for your team, you can be sure that your team stays organised and well-disciplined.

These strategies have worked for us, and we’re hoping it would work for your team too! Whatever style suits your awesome team, one thing is for sure – a team that collaborates effectively, accomplishes their goals effortlessly.  

Does Your Team Need a Productivity Boost?

Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results. – Andrew Carnegie

At Life Intelligence Group, we believe in the importance of collaboration and how it can bring impact to organisations. We believe that collaboration is more than just communication and interaction.

If your team is struggling to collaborate or in need of a powerful productivity boost, we can help!

Find out how our world-class Agile solutions can help you and your team create a stress-free workplace and foster productivity to achieve successful team collaboration. Visit https://www.lifeintelligencegroup.com/ to learn more!

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