Small Business Marketing

Why Accessibility Means More Customers, Not Just Compliance

Introduction: Accessibility = Opportunity When many business owners hear “website accessibility,” they immediately think of legal compliance. While that’s important, accessibility is actually about something much bigger: making your business available to more people. By ensuring your website is...

How AI Can Help Your Website Bring in More Customers

Introduction: The New “Sales Rep” That Works 24/7 Imagine walking into a store and having someone greet you by name, remember what you liked last time, and recommend exactly what you’re looking for. That level of personal service makes customers feel valued—and more likely to buy. Today, websites...