{"id":282,"date":"2023-02-22T12:31:48","date_gmt":"2023-02-22T12:31:48","guid":{"rendered":"https:\/\/rbar67.com\/wordpress\/2023\/02\/22\/future-of-e-commerce\/"},"modified":"2023-02-22T12:31:48","modified_gmt":"2023-02-22T12:31:48","slug":"future-of-e-commerce","status":"publish","type":"post","link":"https:\/\/rbar67.com\/wordpress\/future-of-e-commerce\/","title":{"rendered":"Future of E-Commerce"},"content":{"rendered":"

E-commerce v Retail:<\/strong>\u00a0<\/p>\n

For all its enduring hype \u2014 physical versus digital, offline versus on \u2014 the old war is over. In fact, it\u2019s always been a lie. Choice, not location, is commerce\u2019s greatest opportunity and its most-looming threat.<\/p>\n

In defense of retail\u2019s \u201capocalypse,\u201d\u00a0brick-and-mortar losses\u00a0are mounting; the four-year bankruptcy count now sits at\u00a057 once-landmark chains. Manufacturing market share and\u00a0in-store sales for consumer packaged goods\u00a0are flat or declining. Born-online \u201cmicrobrands\u201d have devoured the\u00a0lion\u2019s share of growth. And\u00a0ecommerce\u2019s gains\u00a0continue to trounce retail as a whole.<\/p>\n

Here\u2019s the uncomfortable twist:<\/strong>\u00a0brick-and-mortar still dominates online sales by over $20 trillion. And the gap will widen. After a quarter century, ecommerce\u2019s\u00a0spread is slowing,\u00a080% of 2018\u2019s gains\u00a0belonged to Amazon, and (in the U.S.) the top five online retailers own\u00a064.7% of sales:<\/p>\n

The brands that are winning,\u201d says Fab Dolan, Head of Marketing at\u00a0Google Canada, \u201care the ones that understand and own the fundamental interplay between experiential and transactional. If we were to believe that retail is dead, then we should be spending all of our money<\/a> doing online ads and guiding people to our website. And yet, what we\u2019re seeing time and time again is that building anticipation and an appreciation for the magic of our products happens in the real world even though most people buy online or through call centers.<\/p>\n

\u201cWill retail look fundamentally different and maybe unrecognizable in ten years? Yeah. But it\u2019ll always depend on how you navigate the interplay between offline and online worlds, how you \u2014 the brand \u2014 interlock customers and products.\u201d<\/p>\n

The future belongs neither to legacy giants nor pure-play ecommerce. Instead, it belongs to direct-to-consumer (DTC) models, often referred to as digitally native vertical brands (DNVB).\u00a0Just don\u2019t let the name fool you.<\/p>\n

Read more:https:\/\/www.shopify.com\/enterprise\/the-future-of-ecommerce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

E-commerce v Retail:\u00a0 For all its enduring hype \u2014 physical versus digital, offline versus on \u2014 the old war is over. In fact, it\u2019s always been a lie. Choice, not location, is commerce\u2019s greatest opportunity and its most-looming threat. In … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[356,355,354,264,353,357],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business","tag-3d-image","tag-augmented-reality","tag-delivery-service","tag-e-commerce","tag-e-payment","tag-virtual-reality"],"_links":{"self":[{"href":"https:\/\/rbar67.com\/wordpress\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rbar67.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rbar67.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rbar67.com\/wordpress\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":0,"href":"https:\/\/rbar67.com\/wordpress\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rbar67.com\/wordpress\/wp-json\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"https:\/\/rbar67.com\/wordpress\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rbar67.com\/wordpress\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rbar67.com\/wordpress\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}