To start with, the reason why any company should wish to take a look at the topic of increasing the amount of google customer reviews that they receive is that this ties directly into the topic of search engine marketing and has a direct correlation with the amount of enquiries that any company may receive as a result of potential customers find the business through google search, reading the positive reviews that have been left by delighted customers and as a result of this choosing to make contact with the company for further information which is the first step to prospects becoming paying customers.
The first point to make when it comes to the topic of just how to improve google customer reviews is that if any company just started asking customers to leave positive thoughts and comments on google [after they are sure that the customer is indeed satisfied but as a matter of process this is not often factored into the daily operations of companies.
As mentioned above this needs to be down to a matter of strategy and process that companies incorporate into daily operations along with customer facing staff, next businesses will need appropriate systems in place to enable them to collect the review for further inspection and action planning; this is an important point to note as a collection of customer reviews that have been left for the company can be used in management meetings for shaping future marketing strategies.
So along with the positive reviews showing up in Google Search and serving in terms of google reviews reputation management of the company in question, this will assist with business development strategy improvement. So how should any company go about accomplishing the above — well with so many business matters around us we see that technology has a place to play in the implementation of the consistent collecting and displaying of google customer business reviews.
With that said; consider the utilisation of mobile phones [which customers will have with them 99% of the time] to assist in the collection of positive feedback from happy customers that the company has serviced with excellence.
