Evergreen marketing funnels are an effective sales strategy that converts website visitors to customers. In this blog post, we’ll look at various evergreen funnel types so you can select the appropriate one for your business.
Sales funnels are automated systems designed to lead potential buyers down your product or service purchase path. Evergreen sales funnels operate without human oversight.
1. They don’t work unless
Marketers attempting to grow their business using traditional sales funnels often end up disillusioned. After spending their hard-earned cash on lead generation and nurturing strategies that only resulted in selective sales, traditional marketing has reached its limits – leaving marketers searching for alternative approaches to increase results.
Evergreen marketing funnels provide the Holy Grail of “passive income”, working for you even while you sleep! Setting up appropriate automations enables you to engage with and nurture your audience while working on other aspects of your business. However, this doesn’t make evergreen marketing funnels entirely passive; still require time investment being visible and creating content to nurture community – but can reduce sales time significantly!
Marketing funnels work by gradually moving prospects through an effective sales cycle from awareness through purchase. To make sure that you maximize the effectiveness of your funnel, it is crucial that you identify and address the needs and pain points of your target market and provide relevant information and offers to bring them closer towards making an actual purchase.
To achieve this goal, you’ll need to create a lead magnet that offers something of value in exchange for their contact details. This will enable you to attract new leads that are ready for the next step in your sales funnel.
Set up an email series that engages and educates leads. Incentivise sales by offering limited-time discounts as an incentive for them to act quickly – you can do this by creating a “limited-time offer” page, using Deadline Funnel or another tool, to trigger them when new leads download your lead magnet.
2. They’re expensive unless
Evergreen sales funnels may seem easy to create; however, creating one takes work upfront and ongoing maintenance and adjustment as your audience and customer base expands. An evergreen sales funnel can help solopreneurs quickly generate recurring revenue without needing constant effort on their part.
As part of creating an evergreen marketing funnel, your initial step should be capturing contact information of prospective customers. You can do this using various tactics like offering them something free they will value in exchange for providing their email address; creating landing pages; opt-in forms; etc. Once they are in your system, send an automated email series promoting your evergreen product(s).
Assuming you’re a fitness trainer, offering a free 7-day workout plan in exchange for their email address can help your sales sequence of “Get Lean in 7 days”. Through this email sequence, prospects will learn about its benefits while you explain what will be covered during each class and how they can start right away.
Once conversions begin to come in, you can move onto selling your main product or service. Amy’s funnel excels here; it has a trip wire offer at the top that converts at about 7% and upsells high-end training courses directly to her audience.
As part of your evergreen sales funnel strategy, consider including a limited sale or countdown timer to increase conversions and create the illusion of scarcity – further appealing to your audience and increasing conversions.
3. They’re hard to maintain unless
Establishing an evergreen marketing funnel that generates sales requires extensive initial work, but once established it will continue generating sales without needing direct intervention from you.
An evergreen sales funnel requires having both an effective lead magnet and email series designed to convert those leads into customers. A great email provider will make this easier by providing tools that enable you to analyze and track data so you can adjust accordingly over time.
Once someone subscribes to your email sequence, they should be presented with an irresistible offer that converts them to paying customers. This may range from offering them discounts or free samples of your product/course/service; your sales copy can help here by creating something compelling that solves a real need in their lives.
Your sales funnel must include an easy payment system that’s ready to receive orders at all hours of the day or night, such as Stripe or PayPal integrated with your website and capable of accepting new payments at any given time.
Once customers have made purchases from you, email marketing offers another great opportunity to build trust and loyalty among your audience while increasing sales. Remember that customer retention is often less costly than customer acquisition so be sure to continue reaching out after customers have bought from you.
